AKA... What a Life!
Encyclopedia
"AKA... What a Life!
" is a song by the English rock
band Noel Gallagher's High Flying Birds, released through Noel Gallagher
's own Sour Mash Records and was produced by Dave Sardy
whom Noel had previously worked with on Oasis records.
Following the success of "The Death of You and Me", "AKA... What a Life!" was released as a digital UK single on 9 September 2011, alongside "If I Had a Gun...", which was released as a North American (digital) single on 31 August 2011. It was later physically released as a CD single, 7" vinyl on 17 October 2011.
Noel names the song as one of his favourites from the album.
"AKA...What a Life!" is only available for digital download in the UK.
Originally the single was to be called 'ride the tiger' but was changed after a couple of months, due to Noel feeling uncomfortable with the title.
where The Waitress, after entering the wagon, is greeted by a man (played by Russell Brand
) wearing a top hat sitting on a throne flanked with two flaming torches. He says that he can see that she, like most people who have crossed the threshold, has many questions. The rest of the clip sees the waitress wandering in a desert, running from a woman dressed in black and then back in the wagon being leaped upon by two other women and finally a car is seen speeding off.
On the 6th October 2011 the full 8 minute video for AKA...What A Life! was released on the NOELGALLAGHERVEVO page. The psychedelic video features Russell Brand portraying an evil being who tries to poison The Waitress (who acts as protagonist) until Noel Gallagher appears to save her from two females. The video is notable for including snippets of a reworked version of The Death Of You And Me, causing speculation that it has been taken from Noel's second solo album with the Amorphous Androgynous.
This video also appears to finish an apparent 3 video story, starting with "If I Had a Gun" and "The Death of You and Me", in which we see Noel first as a priest at a wedding, then in the bar "Last Chance" where he pushes The Waitress into a pool of water and, as she lands, she looks somewhat like an angel. We see Noel finish the story in a Ford Mustang with the two females mentioned earlier, along with a device that at first looks like a video camera, but we later see is called the "SoulSucker". He uses this device to remove the 2 females from the video near the end, who have locked The Waitress in the back of the Ford Mustang. Noel frees her from the car and places the "SoulSucker", inside a locked wooden case, into the back of the car.
AKA... What a Life!
"AKA... What a Life!" is a song by the English rock band Noel Gallagher's High Flying Birds, released through Noel Gallagher's own Sour Mash Records and was produced by Dave Sardy whom Noel had previously worked with on Oasis records....
" is a song by the English rock
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
band Noel Gallagher's High Flying Birds, released through Noel Gallagher
Noel Gallagher
Noel Thomas David Gallagher is an English musician and singer-songwriter, formerly the lead guitarist, backing vocalist and principal songwriter of the English rock band Oasis. He is currently fronting his solo project, Noel Gallagher's High Flying Birds.Raised in Burnage, Manchester with his...
's own Sour Mash Records and was produced by Dave Sardy
Dave Sardy
David Sardy is a Brooklyn born-and-raised composer, musician, songwriter, and record producer- Biography :...
whom Noel had previously worked with on Oasis records.
Following the success of "The Death of You and Me", "AKA... What a Life!" was released as a digital UK single on 9 September 2011, alongside "If I Had a Gun...", which was released as a North American (digital) single on 31 August 2011. It was later physically released as a CD single, 7" vinyl on 17 October 2011.
Noel names the song as one of his favourites from the album.
Background
On 1 September 2011, a minute and thirty second preview of "...What a Life!" was released through a sponsorship commercial by Vauxhall on YouTube, which supposedly gave attention to the commercial."AKA...What a Life!" is only available for digital download in the UK.
Originally the single was to be called 'ride the tiger' but was changed after a couple of months, due to Noel feeling uncomfortable with the title.
Vauxhall TV Ad
On 1 September 2011, Vauxhall released a brand new commercial TV Ad to advertise their three and a half year deal sponsorship of the England football team. Vauxhall had also previewed one minute and thirty seconds of Noel's to be released track single "AKA... What a Life!". The commercial includes Frank Lampard, Wayne Rooney, Jack Wilshere, Ashley Cole, Joe Hart, Darren Bent, James Milner and Scott Parker alongside football fans of the team, and the Vauxhall staff at the Wembley Stadium. Vauxhall hopes the campaign captures “how football brings people together” and highlights the car brand’s support of the women’s, youth and disability teams as well as the men’s team. The campaign was developed by McCann Erickson Birmingham.Music video
A 36 second teaser was uploaded on the Oasis website on 3 October 2011. The clips starts straight after The Death of You and MeThe Death of You and Me
-Chart performance:-References:...
where The Waitress, after entering the wagon, is greeted by a man (played by Russell Brand
Russell Brand
Russell Edward Brand is an English comedian, actor, columnist, singer, author and radio/television presenter.Brand achieved mainstream fame in the UK in 2004 for his role as host of Big Brother spin-off, Big Brother's Big Mouth. His first major film role was in the 2007 film St Trinians...
) wearing a top hat sitting on a throne flanked with two flaming torches. He says that he can see that she, like most people who have crossed the threshold, has many questions. The rest of the clip sees the waitress wandering in a desert, running from a woman dressed in black and then back in the wagon being leaped upon by two other women and finally a car is seen speeding off.
On the 6th October 2011 the full 8 minute video for AKA...What A Life! was released on the NOELGALLAGHERVEVO page. The psychedelic video features Russell Brand portraying an evil being who tries to poison The Waitress (who acts as protagonist) until Noel Gallagher appears to save her from two females. The video is notable for including snippets of a reworked version of The Death Of You And Me, causing speculation that it has been taken from Noel's second solo album with the Amorphous Androgynous.
This video also appears to finish an apparent 3 video story, starting with "If I Had a Gun" and "The Death of You and Me", in which we see Noel first as a priest at a wedding, then in the bar "Last Chance" where he pushes The Waitress into a pool of water and, as she lands, she looks somewhat like an angel. We see Noel finish the story in a Ford Mustang with the two females mentioned earlier, along with a device that at first looks like a video camera, but we later see is called the "SoulSucker". He uses this device to remove the 2 females from the video near the end, who have locked The Waitress in the back of the Ford Mustang. Noel frees her from the car and places the "SoulSucker", inside a locked wooden case, into the back of the car.
Track listing
- CD, 7" JDNCSCD12
- "AKA... What a Life!" - 4:27
- "Let the Lord Shine a Light On Me" - 4:15
- Digital download JDNCSCD12
- "AKA... What a Life!" - 4:24
- "Let the Lord Shine a Light On Me" - 4:15
- "AKA... What a Life!" (music video)
Charts
| Chart (2011) | Peak position |
|---|