AMV was a music video

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 show broadcast by the Seven Network

Seven Network

The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...

 between 2000 and 2002. It aired between 7AM and 9AM every weekday morning, following the hour-long Sunrise

Sunrise (TV program)

Sunrise is an Australian breakfast television program, broadcast on the Seven Network. On weekdays the programme follows Seven Early News, and runs from 6am through to 9am.-History:...

news bulletin. It was canceled in February 2002 when Sunrise expanded into its current three-hour long format.

AMV was similar to the long running ABC1

ABC1

ABC1 was a United Kingdom based television channel from Disney using the branding of the Disney owned American network, ABC.The channel initially launched exclusively on the British digital terrestrial television platform Freeview on 27 September 2004. On 10 December 2004 it was launched on...

 music show rage

Rage (TV program)

Rage is a popular all-night Australian music video program broadcast on ABC1 on Friday nights, Saturday mornings and Saturday nights. It was first screened on the weekend of Friday, 17 April 1987. With Soul Train no longer being produced, it is the oldest music television program currently still...

in that it featured no host, and Network Ten

Network Ten

Network Ten , is one of Australia's three major commercial television networks. Owned-and-operated stations can be found in Sydney, Melbourne, Brisbane, Adelaide and Perth, while affiliates extend the network to cover most of the country...

's Video Hits

Video Hits (Australian TV series)

Video Hits was an Australian music video program that first aired on 15 February 1987. From 7 May 2011 it broadcasted on Network Ten for two hours each Saturday and Sunday morning: 10am – 12pm on Saturdays and 8am – 10am on Sundays. Video Hits was the world's second longest running music show...

in that it aired a combination of new and popular clips. However, due to the early morning timeslot (which competed against children's programming such as Cheez TV

Cheez TV

Cheez TV was an Australian children's cartoon show, created by Bill McQueen, that aired on weekday mornings on Network Ten. It began broadcasting on 2 July 1995 and it ended on 31 December 2004 with the presenters leaving. After eight months of being without presenters, it officially ended on 20...

), content was often censored; for example upon broadcasting the controversial video for Robbie Williams

Robbie Williams

Robert Peter "Robbie" Williams is an English singer-songwriter, vocal coach and occasional actor. He is a member of the pop group Take That. Williams rose to fame in the band's first run in the early- to mid-1990s. After many disagreements with the management and certain group members, Williams...

' "Rock DJ

Rock DJ (song)

"Rock DJ" is a song by English pop singer Robbie Williams from his fourth album, Sing When You're Winning released in the summer of 2000. The song heavily musically samples Barry White's 1977 song "It's Ecstasy When You Lay Down Next to Me" and also contains a sample of "Can I Kick It?" by A Tribe...

", the infamous gory ending was not shown.