ASDA Mobile
Encyclopedia
Asda Mobile is a mobile virtual network operator
(MVNO) in the UK, operated by Asda
, using the Vodafone UK network. Asda Mobile was launched in April 2007. As of 21 August 2007, Asda mobile was available in 237 stores across the UK.
Asda Mobile has won awards for customer service, and for being the cheapest national mobile network. As of 28 February 2011 rival Tesco's Pay As You Go Lite tariff slightly undercuts Asda's standard charges by 2p/min and 2p/text, however is 10p/MB more expensive for Internet use.
Standard Tariff
This table outlines the standard cost paid by any Asda Mobile customer unless a bundle option is added.
Bundles
Bundles are an option Asda Mobile customers can choose to add to make savings based on the standard costs. A bundle can be purchased by a customer by first ensuring they have enough credit for the cost or purchase then texting the name of the bundle to 2732. A bundle lasts for 30 days after which any unused money is lost.
and Tesco Direct competitor Asda Direct. Asda sell both unlocked and locked phones: any phone sold on the Asda Mobile network is an unlocked, customisation-free phone that is just supplied with an Asda Mobile SIM alongside it; the locked phones are locked to one of the other major UK networks and sold with their SIM and potential phone customisations. As a result of the lack of a lock-in the mobiles sold on Asda Mobile's network tend to be dearer to buy than locked PAYG mobiles
Asda Mobile does not provide an unlocking service, nor for obvious reasons are any of the locked phones it sells locked to the rival Tesco Mobile network.
Mobile virtual network operator
A mobile virtual network operator is a company that provides mobile phone services but does not have its own licensed frequency allocation of radio spectrum, nor does it necessarily have all of the infrastructure required to provide mobile telephone service...
(MVNO) in the UK, operated by Asda
Asda
Asda Stores Ltd is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile telephone network, , Asda Mobile...
, using the Vodafone UK network. Asda Mobile was launched in April 2007. As of 21 August 2007, Asda mobile was available in 237 stores across the UK.
Asda Mobile has won awards for customer service, and for being the cheapest national mobile network. As of 28 February 2011 rival Tesco's Pay As You Go Lite tariff slightly undercuts Asda's standard charges by 2p/min and 2p/text, however is 10p/MB more expensive for Internet use.
Charges
Asda Mobile operates a single tariff which can have one of five bundles added onto it.Standard Tariff
This table outlines the standard cost paid by any Asda Mobile customer unless a bundle option is added.
| Use | Cost |
| Calls (to any UK mobile, landline or Asda voicemail service) | 10p/min |
| Text Messaging (SMS) | 6p/text |
| Picture Message (MMS) | 25p/text |
| Video Message | 55p/text |
| Internet Use (GPRS) | 50p/MB |
| International Calls or Text Messages (SMS) | 30p/min or 30p/text |
Bundles
Bundles are an option Asda Mobile customers can choose to add to make savings based on the standard costs. A bundle can be purchased by a customer by first ensuring they have enough credit for the cost or purchase then texting the name of the bundle to 2732. A bundle lasts for 30 days after which any unused money is lost.
| Bundle Name | Cost | Gives | Cost Under Bundle |
| Simply Text | £5 | 200 Texts | 2.5p/text |
| Everyday | £10 | 100 Texts and 100 Minutes | 5p/min and 5p/text |
| Simply Talk | £10 | 200 Minutes | 5p/min |
| Textaholic | £12 | 500 Texts | 2.4p/text |
| Talkaholic | £20 | 500 Minutes | 4p/min |
Handsets
There are many phones available from Asda, either in-store, or from their ArgosArgos
Argos is a city and a former municipality in Argolis, Peloponnese, Greece. Since the 2011 local government reform it is part of the municipality Argos-Mykines, of which it is a municipal unit. It is 11 kilometres from Nafplion, which was its historic harbour...
and Tesco Direct competitor Asda Direct. Asda sell both unlocked and locked phones: any phone sold on the Asda Mobile network is an unlocked, customisation-free phone that is just supplied with an Asda Mobile SIM alongside it; the locked phones are locked to one of the other major UK networks and sold with their SIM and potential phone customisations. As a result of the lack of a lock-in the mobiles sold on Asda Mobile's network tend to be dearer to buy than locked PAYG mobiles
Asda Mobile does not provide an unlocking service, nor for obvious reasons are any of the locked phones it sells locked to the rival Tesco Mobile network.