Abbey Dawn
Encyclopedia
Abbey Dawn is a clothing line designed by musician Avril Lavigne
. The name goes back to Lavigne's childhood, where her father nicknamed her "Abbey Dawn", and her high school friends would often call her "Abbey". The line was initially described as a "Juniors' lifestyle brand", but since then has evolved to accommodate older girls. As of December 2010, the line has included men's clothing, heavily influenced by her brother's and bandmate's style. The girl's clothing is inspired by Lavigne's personal 'Rock and Roll' style, and as the quality of the clothing has improved the line has become more expensive.
It is featured prominently in her 2011 music video for the song "What the Hell
" when she enters a vintage clothing store.
in New York, as well as various other stores across America and Europe. There was an Abbey Dawn store open in Tokyo, Japan. Abbey Dawn is now distributed in the USA by Blank Generation, and in Europe by Jackson Distribution. Abbey Dawn now has a website called www.AbbeyDawn.com. Abbey Dawn clothes are no longer sold in Kohl's stores as of May 2009.
Avril has also released a t-shirt she designed to support Japan. Available for $25 on her web store, each t-shirt purchase gives 100% of the net proceeds going to The Avril Lavigne Foundation to support Mercy Corps’ “Comfort for Kids” program, in partnership with local partner Peace Winds. Comfort for Kids trains caregivers to help children through the trauma of disaster. The goal is to bring help and hope to the children and youth of Japan who have been affected by this disaster.
The web store, www.AbbeyDawn.com, has been a highly successful e-commerce boutique for Avril Lavigne fans and Abbey Dawn lovers around the world. While the brand expands to other online merchants, including Punk.com, it will also be available in such brick-and-mortar retailers as Hot Topic as of July.
Avril Lavigne
Avril Ramona Lavigne is a Canadian singer-songwriter. She was born in Belleville, Ontario, but spent most of her youth in the small town of Napanee. By the age of 15, she had appeared on stage with Shania Twain; by 16, she had signed a two-album recording contract with Arista Records worth more...
. The name goes back to Lavigne's childhood, where her father nicknamed her "Abbey Dawn", and her high school friends would often call her "Abbey". The line was initially described as a "Juniors' lifestyle brand", but since then has evolved to accommodate older girls. As of December 2010, the line has included men's clothing, heavily influenced by her brother's and bandmate's style. The girl's clothing is inspired by Lavigne's personal 'Rock and Roll' style, and as the quality of the clothing has improved the line has become more expensive.
It is featured prominently in her 2011 music video for the song "What the Hell
What the Hell
Mostly positive, critics have noted similarities between "What the Hell" and Lavigne's previous single, "Girlfriend". Gil Kaufman of MTV.com stated "What the Hell" has "rousing cheerleader energy" and an "infectious groove and peppy vibe". Jody Rosen of Rolling Stone magazine said "the music is...
" when she enters a vintage clothing store.
Retail
Abbey Dawn was originally sold exclusively at Kohl's in the United States and Boathouse in Canada. Since then Lavigne has 'revamped' the line and shipping began internationally via the line's official website. It is now sold at influential stores Trash and VaudevilleTrash and Vaudeville
Trash and Vaudeville is actually two stores, one on top of the other, located at 4 St. Mark's Place in Manhattan, New York. It is associated with the clothing styles of punk rock and various other counter culture movements....
in New York, as well as various other stores across America and Europe. There was an Abbey Dawn store open in Tokyo, Japan. Abbey Dawn is now distributed in the USA by Blank Generation, and in Europe by Jackson Distribution. Abbey Dawn now has a website called www.AbbeyDawn.com. Abbey Dawn clothes are no longer sold in Kohl's stores as of May 2009.
Accessories
The Abbeydawn.com e-commerce site launched in December of 2010 with a mini-collection of t-shirts, tanks and hoodies. Its success to date can be tracked through its brisk worldwide sales and expansion into new designs and categories including fashion tops, fleece, caps, scarves and swimwear. The theme includes Abbey Dawn's trademark colors: pink, purple, red, and black. On the Abbey Dawn website the brand will introduce an even broader lifestyle collection, embracing dresses, denim, skirts, footwear, handbags, wallets, purses and eyewear, along with its first men’s items. Rather than just another celebrity fashion line in name only, Abbey Dawn takes its direction from Lavigne, a devoted fashion designer who draws inspiration from her life, music and worldwide travels. Her love for bold colors and metallic foils have influenced the entire color scheme for Abbey Dawn, which features an array of loud graphics against a solid white or black silhouette. Pieces are constructed in soft sheer cottons, poly/cotton burnouts, acid washes, garment washed fleece, and rayon blends.Avril has also released a t-shirt she designed to support Japan. Available for $25 on her web store, each t-shirt purchase gives 100% of the net proceeds going to The Avril Lavigne Foundation to support Mercy Corps’ “Comfort for Kids” program, in partnership with local partner Peace Winds. Comfort for Kids trains caregivers to help children through the trauma of disaster. The goal is to bring help and hope to the children and youth of Japan who have been affected by this disaster.
The web store, www.AbbeyDawn.com, has been a highly successful e-commerce boutique for Avril Lavigne fans and Abbey Dawn lovers around the world. While the brand expands to other online merchants, including Punk.com, it will also be available in such brick-and-mortar retailers as Hot Topic as of July.
External links
- Abbey Dawn's official site
- Abbey Dawn UK & Europe Official Abbey Dawn UK and European Site
- The Origin of Avril Lavigne's "Abbey Dawn" nickname Researched by fan and presented to Avril Lavigne in October, 2008.
- Jackson Distribution UK and European Distributors of Abbey Dawn