Abbott Mead Vickers BBDO
Encyclopedia
AMV BBDO is an advertising agency
that works with over 85 brands, including BT, BlackBerry, Sainsbury’s, Aviva, Walkers and Mars. AMV identifies and addresses business challenges for its clients with integrated campaigns, incorporating digital, social, experiential, print or broadcast media.
, Peter Mead and Adrian Vickers. It is the biggest advertising agency in the UK by revenue, and has been since 1997.
AMV is part of the BBDO
network, the third largest Agency network in the world, with 287 offices across 79 countries. BBDO is consistently ranked in the Gunn Report
(the major independent audit of creative achievement) as the most successful creative network in the world. BBDO is part of the Omnicom Group
.
In 2011, AMV added in-house community management and data departments, to integrate with teams and help develop insight for campaign strategy, as well as managing communities.
AMV has produced several award-winning campaigns, including Guinness ‘surfer’ and more recent work:
Walkers Sandwich
Metropolitan Police ‘Who Killed Deon?’
Doritos Late Night
AMV BBDO People:
Farah Ramzan Golant, CBE Executive Chairman, AMV BBDO
Paul Brazier, Executive Creative Director, AMV BBDO
Ian Pearman, Chief Executive, AMV BBDO
Awards:
CANNES LIONS:
Grand Prix for Effectiveness 2011 – Walkers Sandwich
Direct Agency of the Year 2010
Grand Prix for Good 2010 – Metropolitan Police
KINSALE:
Agency of the Year 2008/2009/2010
CREATIVE REVIEW:
Agency of the Year 2010
THE BIG WON:
Number one creative agency in the UK 2010
Number one direct and integrated agency in the UK 2010
MARKETING SOCIETY:
Most awarded agency for the third year running 2010
REVOLUTION AWARDS:
Grand Prix for best use of consumer engagement 2010 – Doritos
FAB AWARDS:
Agency of the year 2010/2011
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
that works with over 85 brands, including BT, BlackBerry, Sainsbury’s, Aviva, Walkers and Mars. AMV identifies and addresses business challenges for its clients with integrated campaigns, incorporating digital, social, experiential, print or broadcast media.
History
AMV was founded over 30 years ago by David AbbottDavid Abbott (advertising)
David Abbott is a British advertising executive who founded Abbott Mead Vickers BBDO.Abbott started as a copywriter at Mather & Crowther and then at DDB, London. In 1966, he was sent to their New York office, then returned to London as a director.In 1971, he founded French Gold Abbott...
, Peter Mead and Adrian Vickers. It is the biggest advertising agency in the UK by revenue, and has been since 1997.
AMV is part of the BBDO
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...
network, the third largest Agency network in the world, with 287 offices across 79 countries. BBDO is consistently ranked in the Gunn Report
Gunn Report
The Gunn Report and Showreel of the Year is an annual publication detailing the most successful print and television advertising campaigns of the year. It is authored by Donald Gunn and Emma Wilkie...
(the major independent audit of creative achievement) as the most successful creative network in the world. BBDO is part of the Omnicom Group
Omnicom Group
Omnicom Group is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management , strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and...
.
In 2011, AMV added in-house community management and data departments, to integrate with teams and help develop insight for campaign strategy, as well as managing communities.
AMV has produced several award-winning campaigns, including Guinness ‘surfer’ and more recent work:
Walkers Sandwich
Metropolitan Police ‘Who Killed Deon?’
Doritos Late Night
AMV BBDO People:
Farah Ramzan Golant, CBE Executive Chairman, AMV BBDO
Paul Brazier, Executive Creative Director, AMV BBDO
Ian Pearman, Chief Executive, AMV BBDO
Awards:
CANNES LIONS:
Grand Prix for Effectiveness 2011 – Walkers Sandwich
Direct Agency of the Year 2010
Grand Prix for Good 2010 – Metropolitan Police
KINSALE:
Agency of the Year 2008/2009/2010
CREATIVE REVIEW:
Agency of the Year 2010
THE BIG WON:
Number one creative agency in the UK 2010
Number one direct and integrated agency in the UK 2010
MARKETING SOCIETY:
Most awarded agency for the third year running 2010
REVOLUTION AWARDS:
Grand Prix for best use of consumer engagement 2010 – Doritos
FAB AWARDS:
Agency of the year 2010/2011