Abu Dhabi Tourism Authority
Encyclopedia
Abu Dhabi Tourism Authority (ADTA) is a statutory body in the United Arab Emirates
established in 2004 under the Government of Abu Dhabi
’s economic diversification strategy. The authority has wide-ranging responsibilities for the promotion and development of the emirate
’s tourism
industry and international positioning as a destination of distinction.
ADTA works closely with all the emirate’s tourism industry stakeholders in the private and public sectors. These bodies include aviation infrastructure and transport suppliers, airlines, destination management companies, accommodation providers and meetings organisers. Together they adopt a collaborative approach to promoting the emirate as an up-market destination with a focus on sustaining and preserving its natural environment and heritage.
ADTA’s activities include destination marketing, infrastructure and product development and regulation and classification. The authority has built up an expansive portfolio of major events including the annual European Tour-based Abu Dhabi Golf Championship
; the Abu Dhabi Junior Golf Championship
; the Al Ain Aerobatics Show; Gourmet Abu Dhabi; the Abu Dhabi Desert Challenge, the Abu Dhabi Red Bull Air Race and the six-weeks long 'Summer in Abu Dhabi' family carnival. It is also a headline sponsor of the Abu Dhabi Yacht Show and actively supports the World Rally Championship
through its BP-Ford Team Abu Dhabi alliance, which also extends to sponsorship of reigning Red Bull Air Race champion Hannes Arch
and international powerboat and triathlon squads.
ADTA also serves as a catalyst in driving inward tourism investment, growth and development. A key initiative in its inward investment strategy was the creation, in 2006 of the Tourism Development & Investment Company (TDIC), the authority’s tourism asset management and development arm.
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...
established in 2004 under the Government of Abu Dhabi
Abu Dhabi
Abu Dhabi , literally Father of Gazelle, is the capital and the second largest city of the United Arab Emirates in terms of population and the largest of the seven member emirates of the United Arab Emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western...
’s economic diversification strategy. The authority has wide-ranging responsibilities for the promotion and development of the emirate
Emirate
An emirate is a political territory that is ruled by a dynastic Muslim monarch styled emir.-Etymology:Etymologically emirate or amirate is the quality, dignity, office or territorial competence of any emir ....
’s tourism
Tourism
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".Tourism has become a...
industry and international positioning as a destination of distinction.
ADTA works closely with all the emirate’s tourism industry stakeholders in the private and public sectors. These bodies include aviation infrastructure and transport suppliers, airlines, destination management companies, accommodation providers and meetings organisers. Together they adopt a collaborative approach to promoting the emirate as an up-market destination with a focus on sustaining and preserving its natural environment and heritage.
ADTA’s activities include destination marketing, infrastructure and product development and regulation and classification. The authority has built up an expansive portfolio of major events including the annual European Tour-based Abu Dhabi Golf Championship
Abu Dhabi Golf Championship
The Abu Dhabi HSBC Golf Championship is a European Tour golf tournament that was staged for the first time in January 2006. It is played at the Abu Dhabi Golf Club by Sheraton in Abu Dhabi in the United Arab Emirates....
; the Abu Dhabi Junior Golf Championship
Abu Dhabi Junior Golf Championship
The Abu Dhabi Junior Golf Championship , in association with The Telegraph, is an international golf tournament for players under the age of 18 years old, the finals of which will be held from November 22 to 24, 2011 at the Abu Dhabi Golf Club in the United Arab Emirates...
; the Al Ain Aerobatics Show; Gourmet Abu Dhabi; the Abu Dhabi Desert Challenge, the Abu Dhabi Red Bull Air Race and the six-weeks long 'Summer in Abu Dhabi' family carnival. It is also a headline sponsor of the Abu Dhabi Yacht Show and actively supports the World Rally Championship
World Rally Championship
The World Rally Championship is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The driver's world championship and manufacturer's world championship are separate championships, but based on the same point system. The series currently consists of 13...
through its BP-Ford Team Abu Dhabi alliance, which also extends to sponsorship of reigning Red Bull Air Race champion Hannes Arch
Hannes Arch
Hannes Arch is an Austrian pilot, who competed in the 2007 Red Bull Air Race World Series season following a round of qualification held in Phoenix, Arizona, United States during October 2006. He joins 13 other pilots, 2 of them also receiving entry after the Arizona qualifying...
and international powerboat and triathlon squads.
ADTA also serves as a catalyst in driving inward tourism investment, growth and development. A key initiative in its inward investment strategy was the creation, in 2006 of the Tourism Development & Investment Company (TDIC), the authority’s tourism asset management and development arm.