Access Television Network
Encyclopedia
Access Television Network (ATN) is a company based in Irvine
, California
which distributes infomercial
s and other paid programming through about 300 cable
television
systems airing in more than 35 million households. ATN's around-the-clock digital
satellite
feeds are generally broadcast by cable systems on existing channels during the early morning hours when no regular programming is scheduled. In late 2002, ATN expanded with the purchase of Product Information Network, a similar 24-hour cable advertising
network. Founded by William Bernard in 1993, the company is owned by venture capital
firm Spectrum Equity Investors
and the Hearst Family Fund.[1]
The company uses a transponder on the Galaxy 11
satellite.[2][3]
Irvine, California
Irvine is a suburban incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the city has a population of 212,375 as of the 2010 census. However, the California...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
which distributes infomercial
Infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...
s and other paid programming through about 300 cable
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...
television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
systems airing in more than 35 million households. ATN's around-the-clock digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...
satellite
Satellite
In the context of spaceflight, a satellite is an object which has been placed into orbit by human endeavour. Such objects are sometimes called artificial satellites to distinguish them from natural satellites such as the Moon....
feeds are generally broadcast by cable systems on existing channels during the early morning hours when no regular programming is scheduled. In late 2002, ATN expanded with the purchase of Product Information Network, a similar 24-hour cable advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
network. Founded by William Bernard in 1993, the company is owned by venture capital
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...
firm Spectrum Equity Investors
Spectrum Equity Investors
Spectrum Equity Investors is a Boston-based private equity and venture capital firm founded in 1994. The firm focuses on business services, entertainment, communications, information services, media, and related growth sectors. The firm currently has a capital base of approximately $4.7 billion...
and the Hearst Family Fund.[1]
The company uses a transponder on the Galaxy 11
PanAmSat
The former PanAmSat Corporation founded in 1984 by Reynold Anselmo, was a satellite service provider headquartered in Greenwich, Connecticut. It operated a fleet of communications satellites used by the entertainment industry, news agencies, internet service providers, government agencies, and...
satellite.[2][3]
External links
- Official site
- Cable network devotes airtime to mag-o-mercials - informercial maker, Access Television Network, to market magazines on new channel. Folio: The Magazine for Magazine Management, August 1, 1997 by Andrew Burns
- RnetHealth.com Inks Pact For Access Television Network's Ad Avails; Purchases Short Form Advertising Inventory To Reach Up To 32.0 Million Cable Households Daily. Business Wire, August 2, 2000