Actifio is an information technology

Information technology

Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications...

 and software company based in Waltham, Massachusetts

Waltham, Massachusetts

Waltham is a city in Middlesex County, Massachusetts, United States, was an early center for the labor movement, and major contributor to the American Industrial Revolution. The original home of the Boston Manufacturing Company, the city was a prototype for 19th century industrial city planning,...

. It produces software products for data storage

Data storage

Data storage can refer to:* Computer data storage; memory, components, devices and media that retain digital computer data used for computing for some interval of time....

, specifically a data protection product with integrated data backup and disaster recovery

Disaster recovery

Disaster recovery is the process, policies and procedures related to preparing for recovery or continuation of technology infrastructure critical to an organization after a natural or human-induced disaster. Disaster recovery is a subset of business continuity...

 features. Actifio launched in November

November

November is the 11th month of the year in the Julian and Gregorian Calendars and one of four months with the length of 30 days. November was the ninth month of the ancient Roman calendar...

, 2010 at Tech Field Day

Tech Field Day

Tech Field Day is an independently-organized conference series centered on enterprise IT infrastructure. Organized by Gestalt IT, the Field Day series is intended to bring together product vendors and independent bloggers, freelance writers, speakers, and leaders of online communities...

.

Actifio received much press due to the presence of founder

Entrepreneur

An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

 Ash Ashutosh, who had gained attention as chief technologist at HP's StorageWorks

HP StorageWorks

In computing, HP Storage , a portfolio of Hewlett-Packard storage products, includes online storage, nearline storage, storage networking, archiving, de-duplication, and storage software. HP has developed many industry-first storage technologies to simplify network storage...

division. That company had acquired another Ashutosh startup, AppiQ.