AdBrite, Inc. is an online

ONLINE

ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....

 advertising network

Advertising network

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...

 based in San Francisco, California

San Francisco, California

San Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...

. It was founded by Philip J. Kaplan

Philip J. Kaplan

Philip J. "Pud" Kaplan is an American entrepreneur and computer programmer who has founded several Internet companies.He created the Fucked Company website in May 2000 and wrote the corresponding book F'd Companies in 2002....

 and Gidon Wise.

AdBrite serves advertisements on 112,009 sites, according to their published statistics , and is the 10th largest advertising network on the Internet, according to comScore

ComScore

comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....

. Attributor

Attributor

Attributor is a provider of digital content protection for the publishing industry. Its products enable publishers to identify and verify copy infringement, enforce authorized use, analyze market demand and monetize digital content.- Features :...

 survey ranked AdBrite as the 6th largest ad server in 2008 with a 2% share of the market.

AdBrite was originally founded as Marketbanker.com in 2002, and relaunched as AdBrite in 2004. AdBrite is backed by Sequoia Capital

Sequoia Capital

Sequoia Capital is a Californian venture capital firm located on Sand Hill Road in Menlo Park, California. The Wall Street Journal has called Sequoia Capital "one of the highest-caliber venture firms", and noted that it is "one of Silicon Valley's most influential venture-capital firms"...

, Mitsui

Mitsui

is one of the largest corporate conglomerates in Japan and one of the largest publicly traded companies in the world.-History:Founded by Mitsui Takatoshi , who was the fourth son of a shopkeeper in Matsusaka, in what is now today's Mie prefecture...

, and DAG Ventures

DAG Ventures

DAG Ventures is an American venture capital firm based in Palo Alto, California. It is known as a "coattail" fund for co-investing in later-stage private financing rounds alongside more prominent top-tier venture funds such as Kleiner Perkins, Sequoia Capital, Benchmark Capital, and Accel Venture...

.

On February 12, 2008 the company launched Spottt.com, a link exchange program that enables sites to promote each other for free.

See also

• Ad serving
  Ad serving
  Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different...
  
  
• List of advertising networks
• Pay per click
  Pay per click
  Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
  
  
• Website monetization