AdTaily
Encyclopedia
AdTaily is a self-service advertising network
company based in London. The company's service allows online publishers to sell ads directly. Rather than using the popular pay per click
or cost per mille
method of charging advertisers for displaying ads on a website, AdTaily charges per day, per week, or per month.
" of the Internet, the service was made available to only 250 bloggers, who were supposed to test the system on their blogs. For the next two months, the system was available on invitation-only , managing to reach 800 users, before it was publicly available. The company has continued to market the service in Poland since then.
In July 2009 the Polish media group Agora SA
invested in AdTaily, and started using the AdTaily system across 80 per cent of its portfolio of websites.
At the beginning of 2010, Adtaily opened an office in London, and launched an international version of its service.
In July 2010, AdTaily was named one of "Europe's 25 Most Creative Companies" by CNBC
Business magazine. CNBC said that AdTaily fulfilled the "democratising promise of the internet" for advertising, allowing the small advertisers in the "long tail" of advertising to be able to advertise in a way that is better understood than "buying 1,000 impressions that go away in a couple of minutes," which for them "can seem like a scam." According to CNBC, the AdTaily system is "simple and disruptively cheap to use."
By September 2010 16.000 publishers installed the AdTaily widget
, generating one billion monthly impressions and 1,5 million clicks. There were 5200 paying customers and 30000 ad units sold monthly. By March 2011 it was among the top 50,000 in Alexa
traffic rankings.
The AdTaily self-service advertising widget allows advertisers to buy ads in as few as three clicks, without leaving the publisher's website. It uses the PayPal
online payment service both for paying for the ad campaigns, and for charging to sell ads on a website). The service also use a single, 125x125px web banner
format, so that advertisers can place the same ad on many websites in the same ad format.
Users need to create an account on the AdTaily website, after which they receive the widget code, which they have to paste into their website. The widget "auto-fits" to the section in which it is placed. The user has to know at least some basic HTML
in order to know how and where to paste it. For ads sold directly through the publisher’s website, the publisher keeps all of the revenue generated through the AdTaily widget Publishers can also moderate
which ads appear on their website.
Some publishers are unsatisfied with the system, saying it does not attract enough advertisers, especially in the international version of the service, where the online store for advertisers (allowing the advertisers to place the same ads on multiple websites) has not been set up yet. There are also some doubts in how the system works exactly, and how to use it.
Advertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
company based in London. The company's service allows online publishers to sell ads directly. Rather than using the popular pay per click
Pay per click
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market...
or cost per mille
Cost Per Mille
Cost per mille , also called cost ‰ and cost per thousand , is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers...
method of charging advertisers for displaying ads on a website, AdTaily charges per day, per week, or per month.
History
AdTaily started in September 2008, as an online project from Jakub Krzych and Marcin Ekiert which qualified for the London 2008 final of Saul Klein's funding competition Seedcamp. The beta release version of the AdTaily self-service ad system appeared online about half a year later. As AdTaily wanted to concentrate on the "Long TailLong tail
Long tail may refer to:*The Long Tail, a consumer demographic in business*Power law's long tail, a statistics term describing certain kinds of distribution*Long-tail boat, a type of watercraft native to Southeast Asia...
" of the Internet, the service was made available to only 250 bloggers, who were supposed to test the system on their blogs. For the next two months, the system was available on invitation-only , managing to reach 800 users, before it was publicly available. The company has continued to market the service in Poland since then.
In July 2009 the Polish media group Agora SA
Agora SA
Agora Spółka Akcyjna or Agora SA is a Polish media company.It is owner or co-owner of:* a national daily newspaper Gazeta Wyborcza,* a daily called Metro in several large Polish cities,* 3 regional weeklies,...
invested in AdTaily, and started using the AdTaily system across 80 per cent of its portfolio of websites.
At the beginning of 2010, Adtaily opened an office in London, and launched an international version of its service.
In July 2010, AdTaily was named one of "Europe's 25 Most Creative Companies" by CNBC
CNBC
CNBC is a satellite and cable television business news channel in the U.S., owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers...
Business magazine. CNBC said that AdTaily fulfilled the "democratising promise of the internet" for advertising, allowing the small advertisers in the "long tail" of advertising to be able to advertise in a way that is better understood than "buying 1,000 impressions that go away in a couple of minutes," which for them "can seem like a scam." According to CNBC, the AdTaily system is "simple and disruptively cheap to use."
By September 2010 16.000 publishers installed the AdTaily widget
Widget engine
In computer software, a widget engine is a software service available to users for running and displaying applets on a graphical user interface, such as that of the desktop.The widget model in widget engines is attractive because of ease of development...
, generating one billion monthly impressions and 1,5 million clicks. There were 5200 paying customers and 30000 ad units sold monthly. By March 2011 it was among the top 50,000 in Alexa
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...
traffic rankings.
Self-service advertising system
According to AdTaily, all of the people who visit a website are interested in its content, and some of them may also be interested in advertising their business or website to the like-minded audience.The AdTaily self-service advertising widget allows advertisers to buy ads in as few as three clicks, without leaving the publisher's website. It uses the PayPal
PayPal
PayPal is an American-based global e-commerce business allowing payments and money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders....
online payment service both for paying for the ad campaigns, and for charging to sell ads on a website). The service also use a single, 125x125px web banner
Web banner
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser...
format, so that advertisers can place the same ad on many websites in the same ad format.
Users need to create an account on the AdTaily website, after which they receive the widget code, which they have to paste into their website. The widget "auto-fits" to the section in which it is placed. The user has to know at least some basic HTML
HTML
HyperText Markup Language is the predominant markup language for web pages. HTML elements are the basic building-blocks of webpages....
in order to know how and where to paste it. For ads sold directly through the publisher’s website, the publisher keeps all of the revenue generated through the AdTaily widget Publishers can also moderate
Moderation
Moderation is the process of eliminating or lessening extremes. It is used to ensure normality throughout the medium on which it is being conducted...
which ads appear on their website.
Some publishers are unsatisfied with the system, saying it does not attract enough advertisers, especially in the international version of the service, where the online store for advertisers (allowing the advertisers to place the same ads on multiple websites) has not been set up yet. There are also some doubts in how the system works exactly, and how to use it.