The ADDY Awards is the world's largest advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 competition with over 50,000 entries annually. Founded in Florida

Florida

Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968.

The ADDY Awards is unique among other advertising creative competitions in that it is the only competition that includes three levels of judging: local, regional, and national. Winning an ADDY at each level qualifies the work to progress to the next higher level.

Awards presented are Gold and Silver ADDY Awards for professional and student entries. The ADDY award logo and trophy is a stylized "Star A".