AdeS
Encyclopedia
AdeS is a brand
of drinking water
available in Indonesia
. It is marketed as "pure, safe, and trusted drinking water". The Coca-Cola Company
acquired the Ades bottled water
brand for $20 million in 2000 as part of its $45 million investment in the country since 1999 under PT Akasha Wira International Tbk.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of drinking water
Drinking water
Drinking water or potable water is water pure enough to be consumed or used with low risk of immediate or long term harm. In most developed countries, the water supplied to households, commerce and industry is all of drinking water standard, even though only a very small proportion is actually...
available in Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
. It is marketed as "pure, safe, and trusted drinking water". The Coca-Cola Company
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
acquired the Ades bottled water
Bottled water
Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not...
brand for $20 million in 2000 as part of its $45 million investment in the country since 1999 under PT Akasha Wira International Tbk.