Adobe Media Player was a desktop media player that allowed users to manage and interact with their media content, and allowed content publishers to define branding and advertising in and around their content. The Adobe Media Player was one of the first Adobe AIR

Adobe Integrated Runtime

Adobe Integrated Runtime, also known as Adobe AIR, is a cross-platform runtime environment developed by Adobe Systems for building Rich Internet Applications using Adobe Flash, Adobe Flex, HTML, and Ajax, that can be run as desktop applications or on mobile devices...

 applications from Adobe Systems

Adobe Systems

Adobe Systems Incorporated is an American computer software company founded in 1982 and headquartered in San Jose, California, United States...

. It was announced at NAB show in Las Vegas and was released in April 2008. It used DRM

Digital rights management

Digital rights management is a class of access control technologies that are used by hardware manufacturers, publishers, copyright holders and individuals with the intent to limit the use of digital content and devices after sale. DRM is any technology that inhibits uses of digital content that...

and enforces advertisement viewing, when watching videos both online and offline.

Adobe Media Player was discontinued on 16 September 2010.