The Advanced Interactivity Consortium (AIC) is an open forum designed to extend the Advanced Content

Advanced Content

Advanced Content provides interactivity in the HD DVD optical disc format.Advanced Content is used to provide interactive menus and "special features" such as additional bonus/extras content and games for HD DVD...

 interactive capabilities of HD DVD

HD DVD

HD DVD is a discontinued high-density optical disc format for storing data and high-definition video.Supported principally by Toshiba, HD DVD was envisioned to be the successor to the standard DVD format...

 to new devices and delivery mechanisms.

It was jointly announced by Toshiba

Toshiba

is a multinational electronics and electrical equipment corporation headquartered in Tokyo, Japan. It is a diversified manufacturer and marketer of electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and...

 and Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 on October 4, 2007 but the organisation has not yet been finalised.

Member Companies

The companies included in the announcement include the following, but the intention is to extend additional partner invitations in the near future:

• Microsoft
• Toshiba
• DreamWorks Animation
  DreamWorks Animation
  DreamWorks Animation SKG, Inc. is an American animation studio based in Glendale, California that creates animated feature films, television program and online virtual worlds...
  
  
• Paramount
  Paramount Pictures
  Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...
  
  
• Universal Studios
  Universal Studios
  Universal Pictures , a subsidiary of NBCUniversal, is one of the six major movie studios....
  
  
• Warner Bros.
  Warner Bros.
  Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...