Affirmative action refers to policies that take factors including "race, color, religion, gender, sexual orientation or national origin" into consideration in order to benefit an underrepresented group, usually as a means to counter the effects of a history of discrimination

Discrimination

Discrimination is the prejudicial treatment of an individual based on their membership in a certain group or category. It involves the actual behaviors towards groups such as excluding or restricting members of one group from opportunities that are available to another group. The term began to be...

.
The term "affirmative action" was first used in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. It first appeared in Executive Order 10925

Executive Order 10925

Executive Order 10925 was signed by President John F. Kennedy on March 6, 1961, requiring government contractors to "take affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, creed, color, or national origin." It...

, which was signed by President John F. Kennedy

John F. Kennedy

John Fitzgerald "Jack" Kennedy , often referred to by his initials JFK, was the 35th President of the United States, serving from 1961 until his assassination in 1963....

 on March 6, 1961, and it was used to refer to measures to achieve non-discrimination.