After Hours Formalwear
Encyclopedia
MW Tux was a division of Men's Wearhouse clothier
that specialized in the renting of tuxedos and formal wear
for men. In late 2008, the MW Tux Brand was rolled up into the Men's Wearhouse brand, and ceased being an independent brand.
Men's Wearhouse formalwear business grew via the acquisition of After Hours, a formalwear company. Originally known as Mitchell's Formalwear and founded in 1946, After Hours was the result of the acquisition by Mitchell's of fellow clothiers Small's and Tuxedo World in the late 1990s, and has since acquired and assimilated several other chains in the United States
. After Hours was acquired by May Department Stores
in 2001, and became a part of Federated Department Stores
following that company's buyout of May in 2005. It operates over 450 stores in 31 states and the District of Columbia. It was combined with David's Bridal
when acquired by May, and during that time coordinated much of its inventory with David's Bridal.
On November 17, 2006, After Hours Formalwear was sold to Men's Wearhouse
and David's Bridal
was purchased along with sister division Priscilla of Boston by Leonard Green & Partners
. The chain operated as MW Tux for a year, before being re-branded again as Men's Wearhouse & Tux.
In September 2008 Men's Wearhouse selected the New York
advertising agency DeVito/Verdi
to handle its national advertising and
marketing communications account. The assignment calls for the agency to provide full service
marketing support and to develop strategic planning, advertising,
public relations, market planning, promotions, and P-O-S programs. In addition to the Men’s Wearhouse brand, DeVito/Verdi will also handle marketing for the company’s other retail brands: K&G, MW Tux, Moores
Clothing For Men (Canada), as well as new projects in development.
Tailor
A tailor is a person who makes, repairs, or alters clothing professionally, especially suits and men's clothing.Although the term dates to the thirteenth century, tailor took on its modern sense in the late eighteenth century, and now refers to makers of men's and women's suits, coats, trousers,...
that specialized in the renting of tuxedos and formal wear
Formal wear
Formal wear and formal dress are the general terms for clothing suitable for formal social events, such as a wedding, formal garden party or dinner, débutante cotillion, dance, or race...
for men. In late 2008, the MW Tux Brand was rolled up into the Men's Wearhouse brand, and ceased being an independent brand.
Men's Wearhouse formalwear business grew via the acquisition of After Hours, a formalwear company. Originally known as Mitchell's Formalwear and founded in 1946, After Hours was the result of the acquisition by Mitchell's of fellow clothiers Small's and Tuxedo World in the late 1990s, and has since acquired and assimilated several other chains in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. After Hours was acquired by May Department Stores
May Department Stores
The May Department Stores Company was a national department store chain in the United States, founded in 1877 by David May. The company ceased to exist in 2005 when it was merged with Federated Department Stores, Inc . Prior to the merger it was headquartered in Downtown St. Louis, Missouri...
in 2001, and became a part of Federated Department Stores
Federated Department Stores
Macy's, Inc. is a department store holding company and owner of Macy's and Bloomingdale's department stores. Macy's Inc.'s stores specialize mostly in retail clothing, jewelery, watches, dinnerware, and furniture....
following that company's buyout of May in 2005. It operates over 450 stores in 31 states and the District of Columbia. It was combined with David's Bridal
David's Bridal
David's Bridal is a clothier in the United States that specializes in wedding dresses, prom gowns, and other formal wear. It is the largest American bridal-store chain.David's Bridal currently operates more than 300 stores in 45 states, Canada and Puerto Rico...
when acquired by May, and during that time coordinated much of its inventory with David's Bridal.
On November 17, 2006, After Hours Formalwear was sold to Men's Wearhouse
Men's Wearhouse
Men's Wearhouse is a men's dress apparel retailer in the United States. The company is based in the Westchase area of Houston, Texas, and it is publicly traded on the New York Stock Exchange...
and David's Bridal
David's Bridal
David's Bridal is a clothier in the United States that specializes in wedding dresses, prom gowns, and other formal wear. It is the largest American bridal-store chain.David's Bridal currently operates more than 300 stores in 45 states, Canada and Puerto Rico...
was purchased along with sister division Priscilla of Boston by Leonard Green & Partners
Leonard Green & Partners
Leonard Green & Partners is a private equity firm specializing in leveraged buyout transactions, particularly of middle market companies. As of 2010, the firm had with approximately $9 billion in assets under management....
. The chain operated as MW Tux for a year, before being re-branded again as Men's Wearhouse & Tux.
In September 2008 Men's Wearhouse selected the New York
advertising agency DeVito/Verdi
DeVito/Verdi
-External links:* * * , Adweek* , Reuters* , Adweek* , Adweek* , Adweek* , Adweek* , Business Wire* , American Association of Advertising Agencies* , Reuters...
to handle its national advertising and
marketing communications account. The assignment calls for the agency to provide full service
marketing support and to develop strategic planning, advertising,
public relations, market planning, promotions, and P-O-S programs. In addition to the Men’s Wearhouse brand, DeVito/Verdi will also handle marketing for the company’s other retail brands: K&G, MW Tux, Moores
Moores
Moores, Clothing for Men, is a Canadian brand specialized in tailor-made clothing for men similar to Tip Top Tailors or Classys. It is an affiliate to Men's Wearhouse, from the U.S....
Clothing For Men (Canada), as well as new projects in development.