Agel Enterprises, LLC, a nutritional supplement supplier, is a multi-level marketing

Multi-level marketing

Multi-level marketing is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation...

 (MLM) company which was founded in March 2005 in Provo, Utah, United States.

History

The founder, Glen Jensen, previously worked in other MLM companies such as Nu Skin Enterprises

Nu Skin Enterprises

Nu Skin Enterprises is an American direct selling company that develops and distributes personal care products and nutritional supplements that are sold under the Nu Skin and Pharmanex brands. Nu Skin was founded in 1984 in Provo, Utah....

 and Neways

Neways

Neways International is a privately held American multi-level marketing organization that manufactures and distributes personal care products, nutritional supplements, and household cleaning products and has a presence in more than 23 countries. Neways is headquartered in Springville, Utah...

  and recently joined the World Federation of Direct Selling Association

Direct Selling Association

The Direct Selling Association is the name of several similar trade associations in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling companies, including those that use multi-level marketing compensation plans or party plan product...

s.

In September 2008, Agel Enterprises, LLC moved its global headquarters from Provo, Utah to Lehi, Utah.

Business model

The company follows the structure of a multi-level marketing two-leg commission model where the recruited sales force is broken down into a "stronger" and "weaker" leg by which participants receive 10% commission from their "weaker" leg of recruited sales force.

Criticism

There are questions regarding the effectiveness of Agel products. For example, their FIT product uses hydroxycitric acid

Hydroxycitric acid

Hydroxycitric acid is a derivative of citric acid that is found in a variety of tropical plants including Garcinia cambogia and Hibiscus subdariffa. Laboratory and animal studies of HCA have produced results that indicate a potential for modulation of lipid metabolism; consequently HCA is an...

to promote weight loss. Trials were done on rats, but extrapolating that to human effectiveness has been controversial. Along with trials on rats, several human studies have been done showing lack of efficacy of low dosages of hydroxycitric acid.