Agritourism
Encyclopedia
Agritourism, as it is defined most broadly, involves any agriculturally-based operation or activity that brings visitors to a farm
or ranch
. Agritourism has different definitions in different parts of the world, and sometimes refers specifically to farm stays, as in Italy. Elsewhere, agritourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, picking fruit, feeding animals, or staying at a B&B on a farm.
Agritourism is a form of niche tourism that is considered a growth industry in many parts of the world, including Australia, Canada, the United States, and the Philippines. Agritourism overlaps with geotourism
, ecotourism
, wine tourism
and culinary tourism. Other terms associated with agritourism are "agritainment", "value added products," "farm direct marketing", and "sustainable agriculture".
s and vegetable
s, riding horse
s, tasting honey
, learning about wine
and cheese
making, or shopping in farm gift shops and farm stands for local and regional produce
or hand-crafted gift
s.
According the USDA, Cooperative State, Education and Extension Service
, "Tourism is becoming increasingly important to the U.S. economy. A conservative estimate from the Federal Reserve Board in Kansas, based on 2000 data, shows that basic travel and tourism industries accounted for 3.6 percent of all U.S. employment. Even more telling, data from the Travel Industry Association of America indicate that 1 out of every 18 people in the U.S. has a job directly resulting from travel expenditures."
Through the Small Farm Center at the University of California
, "Agricultural tourism or agritourism, is one alternative for improving the incomes and potential economic viability of small farms and rural communities. Some forms of agritourism enterprises are well developed in California
, including fairs and festivals. Other possibilities still offer potential for development." The UC Small Farm Center has developed a California Agritourism Database that "provides visitors and potential entrepreneurs with information about existing agritourism locations throughout the state."
In Western North Carolina
, the organization HandMade in America is using agritourism to develop their local economy and craft trades, and to educate visitors about agriculture practices. On the web site, Hand Made in America, they look at agritourism as a "… niche market [that] not only assists communities with solutions to help diversify their economic base, but it also helps our regional urban centers and increasingly suburban populations to understand the important role that farming and rural life plays in our history, by highlighting the need for it in our contemporary society. Agri-tourism projects reinforce the need to support local growers and sources and allow the visitor to experience what it is to be part of the land…"
The publication Promoting Tourism in Rural America explains the need for planning and marketing your rural community and weighing the pros and cons of tourism. According to the publication, local citizen participation is helpful and should be included in starting any kind of a tourism program. Citizen participation in planning tourism
can contribute to building a successful program that enhances the community.
Additional websites that promote and publicize agritourism in the United States include Rural Bounty, founded by agritourism consultant Jane Eckert, Sleep in the Hay, a nationwide directory of farm stays, and Farm Stay USA, a blog that profiles farm stays and tracks agritourism news.
growing in a field, or an apple
they can pick right off a tree.
ranch
es, and sometimes participate in cattle drives. The fact sheet, Promoting the Farm and Ranch Recreation Business, gives farmers and ranchers information on marketing and developing strategies to win tourism dollars. Dude ranches are common in the United States and Australian Outback
.
Farm
A farm is an area of land, or, for aquaculture, lake, river or sea, including various structures, devoted primarily to the practice of producing and managing food , fibres and, increasingly, fuel. It is the basic production facility in food production. Farms may be owned and operated by a single...
or ranch
Ranch
A ranch is an area of landscape, including various structures, given primarily to the practice of ranching, the practice of raising grazing livestock such as cattle or sheep for meat or wool. The word most often applies to livestock-raising operations in the western United States and Canada, though...
. Agritourism has different definitions in different parts of the world, and sometimes refers specifically to farm stays, as in Italy. Elsewhere, agritourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, picking fruit, feeding animals, or staying at a B&B on a farm.
Agritourism is a form of niche tourism that is considered a growth industry in many parts of the world, including Australia, Canada, the United States, and the Philippines. Agritourism overlaps with geotourism
Geotourism
Geotourism is "best practice" tourism that sustains, or even enhances, the geographical character of a place, such as its culture, environment, heritage, and the well-being of its residents....
, ecotourism
Ecotourism
Ecotourism is a form of tourism visiting fragile, pristine, and usually protected areas, intended as a low impact and often small scale alternative to standard commercial tourism...
, wine tourism
Wine tourism
Wine tourism refers to tourism whose purpose is or includes the tasting, consumption or purchase of wine, often at or near the source. Wine tourism can consist of visits to wineries, vineyards and restaurants known to offer unique vintages, as well as organized wine tours, wine festivals or other...
and culinary tourism. Other terms associated with agritourism are "agritainment", "value added products," "farm direct marketing", and "sustainable agriculture".
Agritourism in the United States
Agritourism is widespread in America. Agritourists can choose from a wide range of activities that include picking fruitFruit
In broad terms, a fruit is a structure of a plant that contains its seeds.The term has different meanings dependent on context. In non-technical usage, such as food preparation, fruit normally means the fleshy seed-associated structures of certain plants that are sweet and edible in the raw state,...
s and vegetable
Vegetable
The noun vegetable usually means an edible plant or part of a plant other than a sweet fruit or seed. This typically means the leaf, stem, or root of a plant....
s, riding horse
Horse
The horse is one of two extant subspecies of Equus ferus, or the wild horse. It is a single-hooved mammal belonging to the taxonomic family Equidae. The horse has evolved over the past 45 to 55 million years from a small multi-toed creature into the large, single-toed animal of today...
s, tasting honey
Honey
Honey is a sweet food made by bees using nectar from flowers. The variety produced by honey bees is the one most commonly referred to and is the type of honey collected by beekeepers and consumed by humans...
, learning about wine
Wine
Wine is an alcoholic beverage, made of fermented fruit juice, usually from grapes. The natural chemical balance of grapes lets them ferment without the addition of sugars, acids, enzymes, or other nutrients. Grape wine is produced by fermenting crushed grapes using various types of yeast. Yeast...
and cheese
Cheese
Cheese is a generic term for a diverse group of milk-based food products. Cheese is produced throughout the world in wide-ranging flavors, textures, and forms....
making, or shopping in farm gift shops and farm stands for local and regional produce
Produce
Produce is a generalized term for a group of farm-produced goods and, not limited to fruits and vegetables . More specifically, the term "produce" often implies that the products are fresh and generally in the same state as where they were harvested. In supermarkets the term is also used to refer...
or hand-crafted gift
Gift
A gift or a present is the transfer of something without the expectation of receiving something in return. Although gift-giving might involve an expectation of reciprocity, a gift is meant to be free. In many human societies, the act of mutually exchanging money, goods, etc. may contribute to...
s.
According the USDA, Cooperative State, Education and Extension Service
Cooperative State Research, Education, and Extension Service
The Cooperative State Research, Education, and Extension Service is an agency within the U.S. Department of Agriculture , part of the executive branch of the federal government. The 1994 Department Reorganization Act, passed by Congress, created CSREES by combining the former Cooperative State...
, "Tourism is becoming increasingly important to the U.S. economy. A conservative estimate from the Federal Reserve Board in Kansas, based on 2000 data, shows that basic travel and tourism industries accounted for 3.6 percent of all U.S. employment. Even more telling, data from the Travel Industry Association of America indicate that 1 out of every 18 people in the U.S. has a job directly resulting from travel expenditures."
Through the Small Farm Center at the University of California
University of California
The University of California is a public university system in the U.S. state of California. Under the California Master Plan for Higher Education, the University of California is a part of the state's three-tier public higher education system, which also includes the California State University...
, "Agricultural tourism or agritourism, is one alternative for improving the incomes and potential economic viability of small farms and rural communities. Some forms of agritourism enterprises are well developed in California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
, including fairs and festivals. Other possibilities still offer potential for development." The UC Small Farm Center has developed a California Agritourism Database that "provides visitors and potential entrepreneurs with information about existing agritourism locations throughout the state."
In Western North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...
, the organization HandMade in America is using agritourism to develop their local economy and craft trades, and to educate visitors about agriculture practices. On the web site, Hand Made in America, they look at agritourism as a "… niche market [that] not only assists communities with solutions to help diversify their economic base, but it also helps our regional urban centers and increasingly suburban populations to understand the important role that farming and rural life plays in our history, by highlighting the need for it in our contemporary society. Agri-tourism projects reinforce the need to support local growers and sources and allow the visitor to experience what it is to be part of the land…"
The publication Promoting Tourism in Rural America explains the need for planning and marketing your rural community and weighing the pros and cons of tourism. According to the publication, local citizen participation is helpful and should be included in starting any kind of a tourism program. Citizen participation in planning tourism
Tourism
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".Tourism has become a...
can contribute to building a successful program that enhances the community.
Additional websites that promote and publicize agritourism in the United States include Rural Bounty, founded by agritourism consultant Jane Eckert, Sleep in the Hay, a nationwide directory of farm stays, and Farm Stay USA, a blog that profiles farm stays and tracks agritourism news.
Public awareness
People have become more interested in how their food is produced. They want to meet farmers and processors and talk with them about what goes into food production. For many people who visit farms, especially children, the visit marks the first time they see the source of their food, be it a dairy cow, an ear of cornMaize
Maize known in many English-speaking countries as corn or mielie/mealie, is a grain domesticated by indigenous peoples in Mesoamerica in prehistoric times. The leafy stalk produces ears which contain seeds called kernels. Though technically a grain, maize kernels are used in cooking as a vegetable...
growing in a field, or an apple
Apple
The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family . It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apple grow on small, deciduous trees that blossom in the spring...
they can pick right off a tree.
Dude ranches
Dude (or guest) ranches offer tourists the chance to work on cattleCattle
Cattle are the most common type of large domesticated ungulates. They are a prominent modern member of the subfamily Bovinae, are the most widespread species of the genus Bos, and are most commonly classified collectively as Bos primigenius...
ranch
Ranch
A ranch is an area of landscape, including various structures, given primarily to the practice of ranching, the practice of raising grazing livestock such as cattle or sheep for meat or wool. The word most often applies to livestock-raising operations in the western United States and Canada, though...
es, and sometimes participate in cattle drives. The fact sheet, Promoting the Farm and Ranch Recreation Business, gives farmers and ranchers information on marketing and developing strategies to win tourism dollars. Dude ranches are common in the United States and Australian Outback
Outback
The Outback is the vast, remote, arid area of Australia, term colloquially can refer to any lands outside the main urban areas. The term "the outback" is generally used to refer to locations that are comparatively more remote than those areas named "the bush".-Overview:The outback is home to a...
.
See also
- Agricultural showAgricultural showAn agricultural show is a public event showcasing the equipment, animals, sports and recreation associated with agriculture and animal husbandry. The largest comprise a livestock show , a trade fair, competitions, and entertainment...
- Agros, an example of an Agrotourism sustained village, on Troodos MountainsTroodos MountainsTroodos is the biggest mountain range of Cyprus, located in the center of the island. Troodos' highest peak is Mount Olympus at 1,952 metres.The Troodos mountain range stretches across most of the western side of Cyprus...
in CyprusCyprusCyprus , officially the Republic of Cyprus , is a Eurasian island country, member of the European Union, in the Eastern Mediterranean, east of Greece, south of Turkey, west of Syria and north of Egypt. It is the third largest island in the Mediterranean Sea.The earliest known human activity on the...
. - Corn mazeCorn mazeA corn maze or maize maze is a maze cut out of a corn field. They have become popular tourist attractions in North America, and a way for farms to create tourist income. Many are based on artistic designs such as characters from movies. Corn mazes appear in many different designs. Some mazes are...
- EcotourismEcotourismEcotourism is a form of tourism visiting fragile, pristine, and usually protected areas, intended as a low impact and often small scale alternative to standard commercial tourism...
- Farm stayFarm stayA farm stay is any type of accommodation on a working farm. Some farm stays may be interactive. Some are family-focused, offering children opportunities to feed animals, collect eggs and learn how a farm functions. Others don't allow children and instead offer a peaceful retreat for adults...
- ForestryForestryForestry is the interdisciplinary profession embracing the science, art, and craft of creating, managing, using, and conserving forests and associated resources in a sustainable manner to meet desired goals, needs, and values for human benefit. Forestry is practiced in plantations and natural stands...
- Pizza farmPizza farmA pizza farm is an educational visitor attraction consisting of a small farm on a circular region of land partitioned into plots shaped like pizza wedges....
- GeotourismGeotourismGeotourism is "best practice" tourism that sustains, or even enhances, the geographical character of a place, such as its culture, environment, heritage, and the well-being of its residents....
- Silos & Smokestacks National Heritage AreaSilos & Smokestacks National Heritage AreaSilos & Smokestacks National Heritage Area , also known as America's Agricultural Heritage Partnership is one of 49 federally designated heritage areas in the nation and is an Affiliated Area of the National Park Service...
- WWOOFWWOOFWorldwide Opportunities on Organic Farms , also known as "Willing Workers On Organic Farms", is a loose network of national organisations that facilitate placement of volunteers on organic farms. While there are WWOOF hosts in 99 countries around the world, no central list or organisation...
- Rural markets
- Rural tourismRural tourismRural tourism focuses on participating in a rural lifestyle. It can be a variant of ecotourism. Any village can be a tourist attraction, and many villagers are very hospitable. Agriculture is becoming highly mechanized and therefore requires less manual labor...
External links
- "Agritourism: Cultivating Tourists on the Farm" Washington State University publication # EB2020
- Local Harvest, Farmers markets, You-pick farms, agritourism guide and resources
- "Rural Tourism Resources." (September 22, 2008). National Agricultural Library, Rural Information Center. Retrieved December 30, 2008
- Rural evolution: Experience the changing landscape of agriculture in the Valley from Canadian GeographicCanadian GeographicCanadian Geographic is the bimonthly magazine of the Royal Canadian Geographical Society . It was first published in May 1930 under the name Canadian Geographical Journal. The society's objective was to produce a popular magazine dealing primarily with Canadian geography...
- AgroTourNet - A project supported by the European CommissionEuropean CommissionThe European Commission is the executive body of the European Union. The body is responsible for proposing legislation, implementing decisions, upholding the Union's treaties and the general day-to-day running of the Union....
for the development of e-learning tools and methodologies for vocational trainingVocational educationVocational education or vocational education and training is an education that prepares trainees for jobs that are based on manual or practical activities, traditionally non-academic, and totally related to a specific trade, occupation, or vocation...
in the sector. - “Tourism and Travel: Agri-tourism.”. Asheville, NC: HandMade in America. Retrieved December 30, 2008.
- Agritourism Resources Agritourism: Worksite Walkthrough, Policies and Procedures Checklist, Health and Safety Guidelines for Children. Retrieved July 6, 2009
- South-East Asian Tourism Organisation A new South-east Asian based organisation looking at ways to use agritourism and other initiatives to spread the benefits of tourism more widely.
- Hawaii Agritourism Association