Ajit J. Khubani
Encyclopedia
Ajit J. Khubani is the founder
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

 and CEO of "As Seen On TV" products giant TeleBrands
Telebrands
Telebrands Corporation conducts direct response marketing. Ajit J. Khubani, its founder, is the current CEO. It is a New Jersey-based company that has introduced a number of "As Seen On TV" consumer products since 1983. Their first three short-form infomercials were for Easy Cycle, an ultrasonic...

.

He attended Montclair State University
Montclair State University
Montclair State University is a public research university located in the Upper Montclair section of Montclair, the Great Notch area of Little Falls, and Clifton, New Jersey. As of October 2009, there were 18,171 total enrolled students: 14,139 undergraduate students and 4,032 graduate students...

 in New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

 where he majored in business administration while working for his father’s import
Import
The term import is derived from the conceptual meaning as to bring in the goods and services into the port of a country. The buyer of such goods and services is referred to an "importer" who is based in the country of import whereas the overseas based seller is referred to as an "exporter". Thus...

ing business. During this time, Khubani tried selling a product on his own. Using money from his savings, he took out an ad in the National Enquirer for a Walkman
Walkman
Walkman is a Sony brand tradename originally used for portable audio cassette, and now used to market Sony's portable audio and video players as well as a line of Sony Ericsson mobile phones...

-type radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

, which his father had sold to him on credit. He sold 2,000 of them and broke even. Eventually, at 25-years-old, Khubani hit it big with a massaging slippers product. He earned $200,000.

Khubani’s first major product with TeleBrands were Ambervision Sunglasses
Sunglasses
Sunglasses or sun glasses are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can sometimes also function as a visual aid, as variously termed spectacles or glasses exist, featuring lenses that...

. He went on to create many more top-selling products, including the famous PedEgg.

He has been featured on many talk show
Talk show
A talk show or chat show is a television program or radio program where one person discuss various topics put forth by a talk show host....

s like The View, Chelsea Lately
Chelsea Lately
Chelsea Lately is an American late night comedy talk show hosted by comedian Chelsea Handler on E!. The show debuted on July 16, 2007, and is produced by Handler's production company, Borderline Amazing Productions...

, Dr. Phil, The Wendy Williams Show
The Wendy Williams Show
The Wendy Williams Show is a syndicated talk show hosted by Wendy Williams that premiered on July 14, 2008, as six-week sneak peek, in Detroit, Dallas, Los Angeles, and New York City. The test run was picked up for a full season that began its run on July 13, 2009 in over 70% of the country in...

, The Today Show
The Today Show
Today is an iconic American morning news and talk show airing every morning on NBC. Debuting on January 14, 1952, it was the first of its genre on American television and in the world. The show is also the fourth-longest running American television series...

and CBS Early Show among others, displaying and demoing his products like the PedEgg, Pasta Boat, Chef Basket, and BottleTop.

Khubani tours the country hosting TeleBrands Inventors Days where at-home inventors come to pitch their products in the hopes that they may have the next big hit.

External links

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