Telebrands Corporation conducts direct response marketing

Direct response marketing

Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly...

. Ajit J. Khubani

Ajit J. Khubani

Ajit J. Khubani is the founder and CEO of "As Seen On TV" products giant TeleBrands.He attended Montclair State University in New Jersey where he majored in business administration while working for his father’s importing business. During this time, Khubani tried selling a product on his own...

, its founder, is the current CEO. It is a New Jersey

New Jersey

New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

-based company that has introduced a number of "As Seen On TV" consumer products since 1983. Their first three short-form infomercials were for Easy Cycle, an ultrasonic flea collar and AmberVision sunglasses. “The AmberVision infomercial was a great success, spurring sales of 15 million pairs of the sunglasses.” According to Khubani, today Telebrands “looks for products with mass appeal, inexpensive production costs and good demonstrability in ads.”

It is the original creator of the "As Seen On TV" logo and category of trade.

The company has been featured in many episodes of the Discovery Channel

Discovery Channel

Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...

 TV series PitchMen

PitchMen

PitchMen is a docudrama television program produced for the Discovery Channel in the United States. The show followed infomercial producers and talent Billy Mays and Anthony "Sully" Sullivan as they attempted to sell various inventions through direct-response marketing. The series was narrated by...

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Telebrands was first based in Roanoke, Virginia

Roanoke, Virginia

Roanoke is an independent city in the Mid-Atlantic U.S. state of Virginia and is the tenth-largest city in the Commonwealth. It is located in the Roanoke Valley of the Roanoke Region of Virginia. The population within the city limits was 97,032 as of 2010...

. It 1998, Telebrands moved to Fairfield, New Jersey

Fairfield, New Jersey

Fairfield is a township in far northwestern Essex County, New Jersey, in the United States. As of the 2010 census, the township population was 7,466. Fairfield is the least densely populated town in Essex County....

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External links

• Telebrands - Main site
• Telebrands - Official blog