Aleksandr Orlov is a fictional CGI

Computer-generated imagery

Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...

 anthropomorphic Russian meerkat

Meerkat

The meerkat or suricate, Suricata suricatta, is a small mammal belonging to the mongoose family. Meerkats live in all parts of the Kalahari Desert in Botswana, in much of the Namib Desert in Namibia and southwestern Angola, and in South Africa. A group of meerkats is called a "mob", "gang" or "clan"...

. He is portrayed as being of aristocratic stock, and the founder of www.comparethemeerkat.com. The character is central to an advertising campaign on British commercial television for comparethemarket.com

Comparethemarket.com

comparethemarket.com is a UK price comparison website that is part of the BGL Group. The site aims to help consumers compare the market to find the best price and deals for them on a range of insurance products...

, a price comparison website. It launched in January 2009 and centres on his frustration that people keep coming to his website looking for car insurance, not meerkats, because 'Market' sounds similar to 'Meerkat' when spoken in a Russian accent.

Orlov's catchphrase is 'Simples', pronounced 'Seem-pels'.