Alexa Toolbar
Encyclopedia
The Alexa Toolbar, is an application produced by Alexa Internet
, and is a Firefox extension and Browser Helper Object
for Internet Explorer
on Microsoft Windows
that is used by Alexa to measure website
specific statistics.
, a link to Alexa, information about the current Alexa ranking of the website that the user is visiting, and links relevant to the site the user is browsing. By early 2005 there had been over 10 million downloads of the toolbar, according to Alexa. But the company does not provide info on how many of them are actually used.
is considered malware
by Microsoft
and as such cannot be installed on Windows Vista
.
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...
, and is a Firefox extension and Browser Helper Object
Browser Helper Object
A Browser Helper Object is a DLL module designed as a plugin for Microsoft's Internet Explorer web browser to provide added functionality. BHOs were introduced in October 1997 with the release of version 4 of Internet Explorer. Most BHOs are loaded once by each new instance of Internet Explorer...
for Internet Explorer
Internet Explorer
Windows Internet Explorer is a series of graphical web browsers developed by Microsoft and included as part of the Microsoft Windows line of operating systems, starting in 1995. It was first released as part of the add-on package Plus! for Windows 95 that year...
on Microsoft Windows
Microsoft Windows
Microsoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...
that is used by Alexa to measure website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
specific statistics.
Content
It includes a popup blocker, a search engine entry box, a link to Amazon.comAmazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...
, a link to Alexa, information about the current Alexa ranking of the website that the user is visiting, and links relevant to the site the user is browsing. By early 2005 there had been over 10 million downloads of the toolbar, according to Alexa. But the company does not provide info on how many of them are actually used.
Privacy
There are some privacy concerns about the toolbar, as it requests site data from Alexa and there is no information on how long Alexa stores these usage trails.Problems
The Alexa Toolbar for Internet Explorer 7Internet Explorer 7
Windows Internet Explorer 7 is a web browser released by Microsoft in October 2006. Internet Explorer 7 is part of a long line of versions of Internet Explorer and was the first major update to the browser in more than 5 years...
is considered malware
Malware
Malware, short for malicious software, consists of programming that is designed to disrupt or deny operation, gather information that leads to loss of privacy or exploitation, or gain unauthorized access to system resources, or that otherwise exhibits abusive behavior...
by Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
and as such cannot be installed on Windows Vista
Windows Vista
Windows Vista is an operating system released in several variations developed by Microsoft for use on personal computers, including home and business desktops, laptops, tablet PCs, and media center PCs...
.