Alexa Von Tobel
Encyclopedia
Alexa Von Tobel is the founder and CEO of LearnVest.com, an independent personal finance
Personal finance
Personal finance is the application of the principles of finance to the monetary decisions of an individual or family unit. It addresses the ways in which individuals or families obtain, budget, save, and spend monetary resources over time, taking into account various financial risks and future...

 website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

 for women.

Von Tobel came up with the idea for LearnVest in 2006 while a student at Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...

 when she realized and other women like her had never had any formal education about how to manage their personal finances.

Originally from Florida, Von Tobel received an A.B. in Psychology at Harvard College
Harvard College
Harvard College, in Cambridge, Massachusetts, is one of two schools within Harvard University granting undergraduate degrees...

. After graduation, she worked as a trader at Morgan Stanley
Morgan Stanley
Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....

 before leaving to be the Head of Business Development at Drop.io
Drop.io
Drop.io was an online file sharing service. It allowed users to quickly create "drops", which could contain files of any type, and could be accessed via the internet, e-mail, phone, fax, and widgets. The service did not require users to sign up for an account, and each drop was private unless the...

. She enrolled in Harvard Business School Fall of 2008 but took a leave of absence to launch LearnVest.

Von Tobel has been included in lists like Business Insider’s 2010 "Silicon Alley 100," Inc. Magazine’s "30 under 30: The Top Young Entrepreneurs of 2010," “Women to Watch” by Forbes, “18 Women Changing the World” in Marie Claire, and BusinessWeek’s annual list of “Best Young Tech Entrepreneurs.”

In April 2009, Von Tobel closed a $4.5 million series A round of funding led by Accel Partners
Accel Partners
Accel Partners is a global venture and growth equity firm funding companies from inception through the growth stage.The firm is based in Palo Alto, California with major offices in Bangalore, Beijing, London, and Shanghai....

. While not a member, she has also secured funding for LearnVest by tapping into contacts at Belizean Grove
Belizean Grove
The Belizean Grove is an elite, invitation-only American women's social club, located at 17 East 89th Street in New York City. Founded in 1999 by Susan Stautberg, a former Westinghouse Broadcasting executive, the Belizean Grove includes approximately 115 to 125 influential members from the...

.
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