Alexander Bengt Magnus Bard (born 17 March 1961) is a Swedish

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 artist, music producer and writer.
Bard was born Alexander Bengt Magnus Bard in Medevi

Medevi

Medevi brunn, is Scandinavia's oldest spa, located on the eastern shore of Lake Vättern, in north-west Östergötland, Sweden.- History :The spa was founded in 1678 by count Gustaf Soop and the royal doctor Urban Hjärne...

, Motala Municipality

Motala Municipality

Motala Municipality is a municipality in Östergötland County in southeast Sweden. Its seat is located in the city of Motala....

, Sweden

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

. After he had completed his upper secondary education, Bard studied in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and in Amsterdam

Amsterdam

Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...

, Netherlands

Netherlands

The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

. While living in Amsterdam, he earned part of his living as a sex worker

Sex worker

A sex worker is a person who works in the sex industry. The term is usually used in reference to those in the sex industry that actually provide such sexual services, as opposed to management and staff of such industries...

. Bard returned to Sweden to study at the Stockholm School of Economics

Stockholm School of Economics

The Stockholm School of Economics or Handelshögskolan i Stockholm is one of Northern Europe's leading business schools. Its Masters in Management program is ranked no. 2 in Northern Europe and no. 13 in Europe by the Financial Times...

 from 1984 to 1988. In addition to his studies in Economics

Economics

Economics is the social science that analyzes the production, distribution, and consumption of goods and services. The term economics comes from the Ancient Greek from + , hence "rules of the house"...

, he took a strong interest in Philosophy

Philosophy

Philosophy is the study of general and fundamental problems, such as those connected with existence, knowledge, values, reason, mind, and language. Philosophy is distinguished from other ways of addressing such problems by its critical, generally systematic approach and its reliance on rational...

 and Social Theory

Social theory

Social theories are theoretical frameworks which are used to study and interpret social phenomena within a particular school of thought. An essential tool used by social scientists, theories relate to historical debates over the most valid and reliable methodologies , as well as the primacy of...

 with the explicit aim of becoming a writer and lecturer.
Bard has given public lectures since 1996, specializing on the social implications of the interactive revolution

Interactivity

In the fields of information science, communication, and industrial design, there is debate over the meaning of interactivity. In the "contingency view" of interactivity, there are three levels:...

, and is one of the leading speakers on the international Management science lecturing circuit.