Alliance Truck Parts
Encyclopedia
Alliance Truck Parts is an American private label brand that offers heavy-duty truck
replacement parts and accessories. The company was founded as Alliance Brand Parts in 1998 and is a division of Daimler Trucks North America, a subsidiary of the German Daimler AG. The change to Alliance Truck Parts occurred in first quarter of 2011 to better communicate its target market. The company mostly offers parts and accessories for all models of American and Canadian heavy duty class 8 diesel trucks though it offers parts for class 5-7 trucks as well.
Nationwide Series Alliance Truck Parts partnered with Penske Racing
to sponsor the Alliance Truck Parts Dodge Charger
driven by Sam Hornish, Jr.
in the season’s final race at Homestead-Miami Speedway
. In the 2011 season, Alliance became the primary sponsor for the Alliance Truck Parts No. 12 Dodge Challenger
driven by Hornish for a limited schedule of 8 races.
to acquire the naming rights for the Nationwide Series 250 race held there each June. The first Alliance Truck Parts 250 will be held on June, 18th 2011.
Truck
A truck or lorry is a motor vehicle designed to transport cargo. Trucks vary greatly in size, power, and configuration, with the smallest being mechanically similar to an automobile...
replacement parts and accessories. The company was founded as Alliance Brand Parts in 1998 and is a division of Daimler Trucks North America, a subsidiary of the German Daimler AG. The change to Alliance Truck Parts occurred in first quarter of 2011 to better communicate its target market. The company mostly offers parts and accessories for all models of American and Canadian heavy duty class 8 diesel trucks though it offers parts for class 5-7 trucks as well.
NASCAR Sponsorship with Penske Racing
In the 2010 season of the NASCARNASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
Nationwide Series Alliance Truck Parts partnered with Penske Racing
Penske Racing
Penske Racing is a racing team that competes in the IndyCar Series and NASCAR. They also previously competed in road racing, and Formula One. Penske Racing is a division of Penske Corporation, and is owned and chaired by Roger Penske...
to sponsor the Alliance Truck Parts Dodge Charger
Dodge Charger
The Dodge Charger is an American automobile manufactured by the Dodge division of Chrysler. There have been several different Dodge vehicles, built on three different platforms and sizes, all bearing the Charger nameplate...
driven by Sam Hornish, Jr.
Sam Hornish, Jr.
Racing League]] championships. He currently drives the #12 Alliance Truck Parts Dodge Challenger for Penske Racing part-time in the NASCAR Nationwide Series. He also drives the #38 Front Row Motorsports Ford when Travis Kvapil is unable to drive the car....
in the season’s final race at Homestead-Miami Speedway
Homestead-Miami Speedway
Homestead-Miami Speedway is a race track in Homestead, Florida southwest of Miami.Since 2002 Homestead has hosted the final races of the season in all three of NASCAR's series: the Sprint Cup Series, Nationwide Series, and the Camping World Truck Series...
. In the 2011 season, Alliance became the primary sponsor for the Alliance Truck Parts No. 12 Dodge Challenger
Dodge Challenger
The Dodge Challenger is the name of three different generations of automobiles marketed by the Dodge division of Chrysler.The first generation Dodge Challenger was a pony car built from 1970 to 1974, using the Chrysler E platform and sharing major components with the Plymouth Barracuda. The second...
driven by Hornish for a limited schedule of 8 races.
Alliance Truck Parts 250
In May of 2011 Alliance Truck Parts announced that it had signed a 3-year contract with Michigan International SpeedwayMichigan International Speedway
Michigan International Speedway is a two-mile moderate-banked D-shaped superspeedway located off U.S. Highway 12 on more than in Brooklyn, in the scenic Irish Hills area of southeastern Michigan. The track is used primarily for NASCAR events. It is sometimes known as a "sister track" to Texas...
to acquire the naming rights for the Nationwide Series 250 race held there each June. The first Alliance Truck Parts 250 will be held on June, 18th 2011.