Alliance for the Arts
Encyclopedia
The Alliance for the Arts is a New York City
organization which serves the entire cultural community through research
and advocacy
. Now in its 32nd year, the Alliance publishes information on the arts and cultural events in New York City as well as studies highlighting the importance of the arts to the economy
and to education
.
Alliance for the Arts believes:
1. The benefits of the arts to society are significant and measurable.
2. Cultural organizations need new tools for advocacy, self-evaluation, marketing
and management
.
3. The public needs wider access to cultural and educational offerings.
4. The language of the Internet
is key to connecting the public to cultural organizations.
In November 2008, The Alliance for the Arts relaunched the NYC ARTS network, which consists of NYC-ARTS.org, NYCkidsARTS.org and the Arts Research Center, a research database
for quantitative information on arts and culture
in New York City.
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
organization which serves the entire cultural community through research
Research
Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...
and advocacy
Advocacy
Advocacy is a political process by an individual or a large group which normally aims to influence public-policy and resource allocation decisions within political, economic, and social systems and institutions; it may be motivated from moral, ethical or faith principles or simply to protect an...
. Now in its 32nd year, the Alliance publishes information on the arts and cultural events in New York City as well as studies highlighting the importance of the arts to the economy
Economy
An economy consists of the economic system of a country or other area; the labor, capital and land resources; and the manufacturing, trade, distribution, and consumption of goods and services of that area...
and to education
Education
Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...
.
Alliance for the Arts believes:
1. The benefits of the arts to society are significant and measurable.
2. Cultural organizations need new tools for advocacy, self-evaluation, marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and management
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
.
3. The public needs wider access to cultural and educational offerings.
4. The language of the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
is key to connecting the public to cultural organizations.
In November 2008, The Alliance for the Arts relaunched the NYC ARTS network, which consists of NYC-ARTS.org, NYCkidsARTS.org and the Arts Research Center, a research database
Database
A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality , in a way that supports processes requiring this information...
for quantitative information on arts and culture
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...
in New York City.