Aman ki Asha is a campaign jointly started by the two leading media houses The Jang Group

Jang Group of Newspapers

Jang Group of Newspapers is a subsidiary of the Independent Media Corporation. It has its headquartered in Printing House, Karachi...

 in Pakistan

Pakistan

Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

 and The Times of India

The Times of India

The Times of India is an Indian English-language daily newspaper. TOI has the largest circulation among all English-language newspaper in the world, across all formats . It is owned and managed by Bennett, Coleman & Co. Ltd...

 in India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. The campaign aims for mutual peace and development of the diplomatic and cultural relations between the two nations in South Asia

South Asia

South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries to the west and the east...

. It started on the 1st of January 2010. The campaign never received warm response from India and Pakistan. Despite this, Bennet & Coleman, the holding company of Times Group has been trying valiantly to keep the campaign afloat through a high decibel media campaign.

Background

Aman ki Asha was inspired by the groundbreaking work of Friends Without Borders, an International NGO, that launched bold, love-based people-to-people campaigns between the children and people of both countries between 2005 - 2007. The Times of India and the Jang group both partnered with Friends Without Borders and picked up the efforts after the Dil se Dil Border Concert was canceled in August 2007. "Peace efforts between India and Pakistan are the real need of the hour and only prudence, foresightedness and sincerity can do wonders for both countries. In this people of India and Pakistan communicate with each other."

External links

• Aman ki Asha - The Times of India
• Friends Without Borders