The American Marketing Association is a professional association

Professional body

A professional association is usually a nonprofit organization seeking to further a particular profession, the interests of individuals engaged in that profession, and the public interest.The roles of these professional associations have been variously defined: "A group of people in a...

 for marketers

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States.

The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs, widely held by libraries.

It publishes the standard industry publications, Journal of Public Policy & Marketing, Journal of Marketing Research, Marketing Education Review, and Journal of Marketing. It is also the exclusive distributor of The Chief Marketing Officer Journal.

Boston Chapter

The Boston Chapter (officially the New England Chapter of the American Marketing Association, or AMA Boston) was formally founded and has been continuously organized since October 3, 1940. While the American Marketing Association was founded on January 1, 1937, the Boston Chapter may have existed as early as 1935 with Richard Ehrich as President, who may have been connected with the NAMT or AMS in some way.

External links

• marketingpower.com - AMA website for professional marketers