Ameritest
Encyclopedia
Ameritest is an international advertising research firm, headquartered in Albuquerque, New Mexico
, which provides its clients with worldwide market research on their advertising concepts, and executions.
The company was founded in 1990 in Chicago, Illinois by Charles E. Young. Ameritest, d.b.a. CY Research, uses highly visual or non-verbal approaches to measuring advertising in a variety of media, including television, print, direct response, packaging, internet and branded entertainment.
As a pre-testing, or copy testing
system, Ameritest’s television model is intended to explain how the audience perceives motion media including television, online, film, and other forms of branded entertainment. The print model is meant to address print media including newspaper
, magazines, Direct Response, catalog, and outdoor advertising.
Albuquerque, New Mexico
Albuquerque is the largest city in the state of New Mexico, United States. It is the county seat of Bernalillo County and is situated in the central part of the state, straddling the Rio Grande. The city population was 545,852 as of the 2010 Census and ranks as the 32nd-largest city in the U.S. As...
, which provides its clients with worldwide market research on their advertising concepts, and executions.
The company was founded in 1990 in Chicago, Illinois by Charles E. Young. Ameritest, d.b.a. CY Research, uses highly visual or non-verbal approaches to measuring advertising in a variety of media, including television, print, direct response, packaging, internet and branded entertainment.
Heuristic Models
The primary tools used by the company to illustrate how advertising works are heuristic models created by Young. The purpose of these models is to focus attention on learning how and why an ad is, or is not, working with the goal of improving or optimizing ad performance. The models are organized into a hierarchy that attempts to bridge the divide between report card systems and diagnostic systems.As a pre-testing, or copy testing
Copy testing
Copy testing is a specialized field of marketing research. It is the study of television commercials prior to airing them, and is defined as research to determine an ad’s effectiveness based on consumers’ responses to the ad. It covers all media including print, TV, radio, Internet etc...
system, Ameritest’s television model is intended to explain how the audience perceives motion media including television, online, film, and other forms of branded entertainment. The print model is meant to address print media including newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
, magazines, Direct Response, catalog, and outdoor advertising.