Amway is a direct selling

Direct selling

Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as...

 company and manufacturer that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andel

Jay Van Andel

Jay Van Andel was an American businessman best known as co-founder of the Amway Corporation, along with Richard DeVos. He also served as Chairman of the U.S...

 and Richard DeVos

Richard DeVos

Richard DeVos, Sr. is an American businessman, co-founder of Amway along with Jay Van Andel , and owner of the Orlando Magic NBA basketball team...

. Based in Ada, Michigan, the company and family of companies under Alticor

Alticor

Alticor is a privately held corporation, owned and run by members of the DeVos and Van Andel families. It was established in 1999 to serve as the parent company for a handful of business ventures, most notably the direct selling company Amway and Quixtar and a manufacturing and distribution...

 reported sales growth of 9.5%, reaching US$9.2 billion for the year ending December 31, 2010. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite

Nutrilite

Nutrilite is a brand of mineral, vitamin, and dietary supplements created in 1934 by Dr. Carl F. Rehnborg. Nutrilite products are currently manufactured by Access Business Group, a subsidiary of Alticor whose products are sold via the Amway and Amway Global Corporations worldwide...

 dietary supplements, water purifiers, air purifiers, insurance and cosmetics.