Analytical Base table
Encyclopedia
The ABT is a flat table that is used for building analytical models and scoring (predicting) the future behavior of a subject.
A single record in this table represents the subject of the prediction
(e.g. a customer
) and stores all data (variables) describing this subject.
Basically, there are two categories of data
:
Who is the subject (describing subject characteristics related to the organization, such as socio-demographic-geographic data, events, etc.) and what does the subject do (describing characteristics of subject behavior, product purchase, product usage, payment behavior, relationship instances, etc.).
ABT may be developed as a more general instance applicable to solving general business
problems, but more often it is developed for solving very specific business problems.
A single record in this table represents the subject of the prediction
Prediction
A prediction or forecast is a statement about the way things will happen in the future, often but not always based on experience or knowledge...
(e.g. a customer
Customer
A customer is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services...
) and stores all data (variables) describing this subject.
Basically, there are two categories of data
Data
The term data refers to qualitative or quantitative attributes of a variable or set of variables. Data are typically the results of measurements and can be the basis of graphs, images, or observations of a set of variables. Data are often viewed as the lowest level of abstraction from which...
:
Who is the subject (describing subject characteristics related to the organization, such as socio-demographic-geographic data, events, etc.) and what does the subject do (describing characteristics of subject behavior, product purchase, product usage, payment behavior, relationship instances, etc.).
ABT may be developed as a more general instance applicable to solving general business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
problems, but more often it is developed for solving very specific business problems.