Anametrix
Encyclopedia
Anametrix is a privately held web analytics
and business analytics
company headquartered in San Diego, California with offices worldwide.
fame). In March 2010, it completed the acquisition of Nordic Research Corporation, a company founded by Anders Olsson, which spent several years developing new technologies for integrating and visualizing massive amounts of streaming data. Nordic Research provided a proprietary engine and platform for cloud-based streaming data aggregation and visualization, along with a number of existing business and web analytics clients. The details of the acquisition were not disclosed to the public.
Anametrix grew in 2010, opening offices in Europe and partnering with web and technology solutions providers in China, France, Israel, Spain, and the United Kingdom. The company also partnered with a number of North American technology firms, including 118id, Cadient Group, Dataskill, iPost, TechnoNet, Joe Media, ReelSnap, and Helm Analytics, to offer new insights into marketing campaigns and results.
Web analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
and business analytics
Business analytics
Business analytics refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business...
company headquartered in San Diego, California with offices worldwide.
History
The company was founded in 2009 by web analytics industry experts Blaise Barrelet and Anders Olsson (of WebSideStoryWebSideStory
WebSideStory, Inc., founded by Blaise Barrelet on September 10, 1996 as a website traffic analysis tool and links directory to market the web analytics product Hitbox and HBX. The company went public on September 28, 2004 . On May 9, 2007, the company rebranded itself as Visual Sciences, Inc. In...
fame). In March 2010, it completed the acquisition of Nordic Research Corporation, a company founded by Anders Olsson, which spent several years developing new technologies for integrating and visualizing massive amounts of streaming data. Nordic Research provided a proprietary engine and platform for cloud-based streaming data aggregation and visualization, along with a number of existing business and web analytics clients. The details of the acquisition were not disclosed to the public.
Anametrix grew in 2010, opening offices in Europe and partnering with web and technology solutions providers in China, France, Israel, Spain, and the United Kingdom. The company also partnered with a number of North American technology firms, including 118id, Cadient Group, Dataskill, iPost, TechnoNet, Joe Media, ReelSnap, and Helm Analytics, to offer new insights into marketing campaigns and results.
Products
Anametrix provides cloud-based, software-as-a-service business and web analytics, primarily targeting marketing teams and agencies. Its proprietary InstaVista platform allows business users to perform real-time visualization and aggregation of various data sources using a normal web browser. The platform is designed to integrate different data sources into a drag-and-drop data reporting and interaction interface. Using proprietary technologies, InstaVista is designed to perform multiple-channel, multi-dimensional data queries in less than a second. While the InstaVista platform is designed so that it can perform analytics using any data sources as inputs, it is currently marketed primarily toward web analytics, online campaigns including e-mail and online advertising, social media tracking, and CRM optimization uses.External links
- anametrix.com - official site
- Anametrix' Actionable Analytics Blog - Blog