Andrex is a British

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 brand of toilet roll. It is a owned by the American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 company Kimberly-Clark

Kimberly-Clark

Kimberly-Clark Corporation is an American corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include "Kleenex" facial tissue, "Kotex" feminine hygiene products, "Cottonelle", Scott and Andrex toilet paper, Wypall utility wipes, "KimWipes"...

. The "Andrex Puppy", a Labrador Retriever

Labrador Retriever

The Labrador Retriever is one of several kinds of retriever, a type of gun dog. A breed characteristic is webbed paws for swimming, useful for the breed's original purpose of retrieving fishing nets. The Labrador is the most popular breed of dog by registered ownership in Canada, the United...

 puppy

Puppy

A puppy is a juvenile dog. Some puppies may weigh , while larger ones can weigh up to . All healthy puppies grow quickly after birth. A puppy's coat color may change as the puppy grows older, as is commonly seen in breeds such as the Yorkshire Terrier...

 that appears on the company's television adverts, is synonymous with the brand.

Sold in the U.S. as Kleenex

Kleenex

Kleenex is a brand name for a variety of toiletry paper-based products such as facial tissue, bathroom tissue, paper towels, and diapers. The name Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc. Often used as a genericized trademark, especially in the United States, "Kleenex"...

 Cottonelle

Cottonelle

Cottonelle is a toilet paper brand produced by Kimberly Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength....

.

History

The name Andrex comes from St Andrews's Mill in Walthamstow

Walthamstow

Walthamstow is a district of northeast London, England, located in the London Borough of Waltham Forest. It is situated north-east of Charing Cross...

, where the toilet tissue was first made in 1972, the concept of two ply luxury paper having been inspired by the facial tissues used by American women as witnessed by the man who created the name Andrex, Ronald Keith Kent. It was the first 2-ply tissue.

Almost all Andrex mainstream is made in Barrow-in-Furness

Barrow-in-Furness

Barrow-in-Furness is an industrial town and seaport which forms about half the territory of the wider Borough of Barrow-in-Furness in the county of Cumbria, England. It lies north of Liverpool, northwest of Manchester and southwest from the county town of Carlisle...

; including variations on the mainline product Puppies on a roll, Aloe Vera and Quilts. While factories in Flint

Flint, Flintshire

Flint is a town in Flintshire, North Wales, lying on the estuary of the River Dee. It was the county town of the historic county of Flintshire and today is the third largest town in Flintshire. According to the 2001 Census the population of the community of Flint was 12,804...

 and Northfleet

Northfleet

Northfleet is a town in the Borough of Gravesham in Kent, England. Its name is derived from North creek , and the settlement on the shore of the River Thames adjacent to Gravesend was known as Norfluet in the Domesday Book, and Northflet in 1201...

supplement production.
The idea of the Andrex Puppy advertisements and 'puppy dog' TV commercials were established by Bowater*Scott's Marketing Director, Raymond Dinkin, now of Consilium Board Reviews.

The Andrex Puppy first appeared in 1972 and since then there have been 130 different adverts featuring the puppy. In 2004, it replaced its advertising slogan Soft, Strong and very very Long, with Tuggable, Huggable softness, and recently changed to Be Kind To Your Behind.