is a Japanese fashion magazine published by Shogakukan

Shogakukan

is a Japanese publisher of dictionaries, literature, manga, non-fiction, DVDs, and other media in Japan.Shogakukan founded Shueisha which founded Hakusensha. These are three separate companies, but are together called the Hitotsubashi Group, one of the largest publishing groups in Japan...

. Its name derives from meaning "older sister" and Can from its sister magazine CanCam

CanCam

is a Japanese fashion magazine published by Shogakukan. Its name supposedly derives from "I Can Campus", because girls who read it are expected to become "campus leaders". The magazine was created for fashion-conscious consumers, and offers information on fashion, makeup, bags, accessories, etc...

. The magazine is targeted at woman in their mid to late twenties who have "graduated" from reading CanCam.

For the magazines launch the department store Isetan

Isetan

is a Japanese department store. Based in Shinjuku, Tokyo, Isetan has branches throughout Japan and East Asia, including Bangkok, Jinan, Kaohsiung, Kuala Lumpur, Shanghai, Singapore and Tianjin and formerly in Hong Kong, London and Vienna....

 and several clothing companies collaborated with AneCan to create completely new brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

s. On March 14, Senken Shimbun reported that the "AneCan Style" brands sold 30,000,000 JPY (~$250,000 USD) in just four days.

Exclusive contract models

All of these models are under exclusive contract with AneCan, limiting their professional appearances to the magazine.