Angus Reid (market research)
Encyclopedia
Angus Reid is the CEO of Vision Critical
Vision Critical
Vision Critical is a strategic global market research and technology firm that creates software and services solutions for a diverse roster of international clients. The company was founded by Andrew Reid in 2000 amid the collapse of the dot com era and now has offices across North America, Europe...
and the company’s public affairs division, Angus Reid Public Opinion
Angus Reid Public Opinion
Angus Reid Public Opinion is an international public affairs practice. It was established in 2006 under the name Angus Reid Strategies by Dr Angus Reid, a Canadian sociologist who founded his first research company in 1979. Reid sold the Angus Reid Group to Paris-based Ipsos SA in 2000...
. He has been the recipient of a Canada Council Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the ""services" Category, and was inducted into the Marketing Hall of Legends in 2010. In 1996 he received an honorary Ll.D. degree from the University of Manitoba
University of Manitoba
The University of Manitoba , in Winnipeg, Manitoba, Canada, is the largest university in the province of Manitoba. It is Manitoba's most comprehensive and only research-intensive post-secondary educational institution. It was founded in 1877, making it Western Canada’s first university. It placed...
Career
From 1979 to 2001, he was founder and CEO of Angus Reid Group, a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. It was sold to IpsosIpsos-Reid
Ipsos Reid is a research company based in Canada and is the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979, the company expanded across the country and became part of the Ipsos Group in 2000....
in 2000.
In 2004, he became CEO of Vision Critical, his son Andrew’s online panel company. Shortly after, he created Angus Reid Strategies (now integrated with Vision Critical) to apply Vision Critical’s technologies and to market research.
Education
Reid has a B.A. and an M.A. in sociology from the University of ManitobaUniversity of Manitoba
The University of Manitoba , in Winnipeg, Manitoba, Canada, is the largest university in the province of Manitoba. It is Manitoba's most comprehensive and only research-intensive post-secondary educational institution. It was founded in 1877, making it Western Canada’s first university. It placed...
, and in 1974 he received a Ph.D. in sociology from Carleton University
Carleton University
Carleton University is a comprehensive university located in the capital of Canada, Ottawa, Ontario. The enabling legislation is The Carleton University Act, 1952, S.O. 1952. Founded as a small college in 1942, Carleton now offers over 65 programs in a diverse range of disciplines. Carleton has...
in Ottawa
Ottawa
Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...
. He has written numerous columns on economic, social and political issues as well as the best-seller “Shakedown: How the New Economy is Changing our Lives” (1996).
Personal life
Reid resides in West Vancouver, British ColumbiaBritish Columbia
British Columbia is the westernmost of Canada's provinces and is known for its natural beauty, as reflected in its Latin motto, Splendor sine occasu . Its name was chosen by Queen Victoria in 1858...
, with his wife Margaret. He has a son, Andrew, and a daughter, Jennifer, and four grandchildren.