Ann Rockley
Encyclopedia
Ann Rockley is one of Canada's foremost experts in organizing and presenting information online. She is the founder and President of The Rockley Group, based in the greater Toronto Area. She regularly presents papers and workshops on subjects involving the efficient creation, management and delivery of content for organizations in North America and Europe.
She was the lead analyst for The XML & Component Content Management Report on Content Management Systems Watch.
. She went on to work for Cemcorp, Unisys, and American Express, then formed Information Design Solutions with two partners, Heather Fawcett and Sam Ferdinand. According to Gerlinde Schuller, information design
is a complex, interdisciplinary, and experimental art. The partnership consulted in usability, document analysis, SGML, and large-scale online documentation projects.
In 1995, Rockley left Information Design Solutions to start The Rockley Group. She took a master's degree in information science
at the University of Toronto while continuing to work at The Rockley Group full-time.
, a professional organization for technical communicators
, by getting in touch with the international organization's representative for her area, Rennie Charles. The chapter was founded in 1959 but had been dormant for several years. She and Michelle Hutchinson, another technical communicator, assembled a group of their colleagues and presented a plan to hold regular meetings, find speakers of interest, and develop services for technical communicators. The chapter has been active ever since. Among other things, Rockley served as chapter president, produced the newsletter, and was general manager for a very successful three-day, multi-stream conference in 1989. (Hutchinson served as chapter president, produced the newsletter, and organized the hosting of the international society's annual conference in 1997.)
When Toronto hosted the international conference, Rockley proposed producing the conference proceedings on CD as well as in book form. She also volunteered to produce the CDs for the 2500 attendees. That was the first time it had been done. The machine-readable format proved to be so popular that it has been provided in one form or another ever since.
Rockley regularly presents papers and workshops at the annual meeting of the international Society for Technical Communication. She was named an Associate Fellow of the STC for her contributions to the profession, and in 2005 became a Fellow, the Society's highest honor.
. She has taught courses in the program (information design and enterprise content management
).
Rockley is the lead author of a 2002 book, Managing Enterprise Content: A Unified Content Strategy, co-authored with Pamela Kostur and Steve Manning, who both worked with Ann at The Rockley Group. It has become a standard reference manual for content management. Her methodology includes return on investment
calculations, which can justify the content management effort to executives.
She is also the lead author of a 2009 book,DITA 101: Fundamentals of DITA for Authors and Managers, co-authored with Charles Cooper and Steve Manning. It is a beginner's guide to understanding the Darwin Information Typing Architecture
(DITA), an XML-based architecture for authoring, producing, and delivering information.
to content management
for entire enterprises. She pioneered content reuse for a unified content strategy and incorporated the use of XML
for implementing that strategy.
for Enterprise Business Documents Subcommittee
She was the lead analyst for The XML & Component Content Management Report on Content Management Systems Watch.
Education and early career
At university, Ann Rockley took a Bachelor of Science degree in Astronomy. In the early 1980s, she got her first permanent job as a junior technical writer at I. P. Sharp AssociatesI. P. Sharp Associates
I. P. Sharp Associates, IPSA for short, was a major Canadian computer time sharing, consulting and services firm of the 1970s and 80s. IPSA is particularly well known for its work on the APL programming language, an early packet switching computer network known as IPSANET, and a powerful...
. She went on to work for Cemcorp, Unisys, and American Express, then formed Information Design Solutions with two partners, Heather Fawcett and Sam Ferdinand. According to Gerlinde Schuller, information design
Information design
Information design is the skill and practice of preparing information so people can use it with efficiency and effectiveness. Where the data is complex or unstructured, a visual representation can express its meaning more clearly to the viewer....
is a complex, interdisciplinary, and experimental art. The partnership consulted in usability, document analysis, SGML, and large-scale online documentation projects.
In 1995, Rockley left Information Design Solutions to start The Rockley Group. She took a master's degree in information science
Information science
-Introduction:Information science is an interdisciplinary science primarily concerned with the analysis, collection, classification, manipulation, storage, retrieval and dissemination of information...
at the University of Toronto while continuing to work at The Rockley Group full-time.
Involvement with the STC
In the mid-1980s, Rockley took the initiative to revive the Toronto chapter of the Society for Technical CommunicationSociety for Technical Communication
The Society for Technical Communication is a professional society for the advancement of the theory and practice of technical communication.-Overview:...
, a professional organization for technical communicators
Technical communication
Technical communication is a method of researching and creating information about technical processes or products directed to an audience through media. The information must be relevant to the intended audience. Technical communicators often work collaboratively to create products for various...
, by getting in touch with the international organization's representative for her area, Rennie Charles. The chapter was founded in 1959 but had been dormant for several years. She and Michelle Hutchinson, another technical communicator, assembled a group of their colleagues and presented a plan to hold regular meetings, find speakers of interest, and develop services for technical communicators. The chapter has been active ever since. Among other things, Rockley served as chapter president, produced the newsletter, and was general manager for a very successful three-day, multi-stream conference in 1989. (Hutchinson served as chapter president, produced the newsletter, and organized the hosting of the international society's annual conference in 1997.)
When Toronto hosted the international conference, Rockley proposed producing the conference proceedings on CD as well as in book form. She also volunteered to produce the CDs for the 2500 attendees. That was the first time it had been done. The machine-readable format proved to be so popular that it has been provided in one form or another ever since.
Rockley regularly presents papers and workshops at the annual meeting of the international Society for Technical Communication. She was named an Associate Fellow of the STC for her contributions to the profession, and in 2005 became a Fellow, the Society's highest honor.
Teaching and writing
Ann Rockley helped to develop the Information Design certificate program at the University of TorontoUniversity of Toronto
The University of Toronto is a public research university in Toronto, Ontario, Canada, situated on the grounds that surround Queen's Park. It was founded by royal charter in 1827 as King's College, the first institution of higher learning in Upper Canada...
. She has taught courses in the program (information design and enterprise content management
Enterprise content management
Enterprise Content Management is a formalized means of organizing and storing an organization's documents, and other content, that relate to the organization's processes...
).
Rockley is the lead author of a 2002 book, Managing Enterprise Content: A Unified Content Strategy, co-authored with Pamela Kostur and Steve Manning, who both worked with Ann at The Rockley Group. It has become a standard reference manual for content management. Her methodology includes return on investment
Return on investment
Return on investment is one way of considering profits in relation to capital invested. Return on assets , return on net assets , return on capital and return on invested capital are similar measures with variations on how “investment” is defined.Marketing not only influences net profits but also...
calculations, which can justify the content management effort to executives.
She is also the lead author of a 2009 book,DITA 101: Fundamentals of DITA for Authors and Managers, co-authored with Charles Cooper and Steve Manning. It is a beginner's guide to understanding the Darwin Information Typing Architecture
Darwin Information Typing Architecture
The Darwin Information Typing Architecture is an OASIS standard XML data model for authoring and publishing. Many third party tools support authoring, including Adobe FrameMaker, XMetaL, Arbortext, Quark XML Author, Oxygen XML Editor, easyDITA, and SDL Xopus...
(DITA), an XML-based architecture for authoring, producing, and delivering information.
Innovation
Facing challenges such as putting online 10,000+ pages of documentation for a nuclear power plant, Rockley has been an innovator in devising ways to handle large quantities of online information. She has progressed from information design and online documentation through single sourcingSingle source publishing
Single source publishing, also known as single sourcing, allows the same content to be used in different documents or in various formats. The labour-intensive and expensive work of editing need only be carried out once, on one document. Further transformations are carried out mechanistically, by...
to content management
Content management
Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content...
for entire enterprises. She pioneered content reuse for a unified content strategy and incorporated the use of XML
XML
Extensible Markup Language is a set of rules for encoding documents in machine-readable form. It is defined in the XML 1.0 Specification produced by the W3C, and several other related specifications, all gratis open standards....
for implementing that strategy.
Involvement with CM Pros
As her interests became more specialized, Rockley went on to help found another professional organization, the Content Management Professionals (CM Pros), in 2004. She served as the president in 2005.Involvement with OASIS
Ann Rockley is a member of the Organization for the Advancement of Structured Information Standards (OASIS). It is a "not-for-profit consortium that drives the development, convergence and adoption of open standards for the global information society". She is the Co-Chair of the DITADarwin Information Typing Architecture
The Darwin Information Typing Architecture is an OASIS standard XML data model for authoring and publishing. Many third party tools support authoring, including Adobe FrameMaker, XMetaL, Arbortext, Quark XML Author, Oxygen XML Editor, easyDITA, and SDL Xopus...
for Enterprise Business Documents Subcommittee