Annenberg School for Communication at the University of Pennsylvania
Encyclopedia
The Annenberg School for Communication is the communications school at the University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...

. The school was established in 1958 by Wharton School's alum Walter Annenberg
Walter Annenberg
Walter Hubert Annenberg was an American publisher, philanthropist, and diplomat.-Early life:Walter Annenberg was born to a Jewish family in Milwaukee, Wisconsin on March 13, 1908. He was the son of Sarah and Moses "Moe" Annenberg, who published The Daily Racing Form and purchased The Philadelphia...

 as "The Annenberg School of Communications." The name was changed to its current title in the late 1980's.

Walter Annenberg described the mission of the school in the following words:

"Every human advancement or reversal can be understood through communication. The right to free communication carries with it responsibility to respect the dignity of others – and this must be recognized as irreversible. Educating students to effectively communicate this message and to be of service to all people is the enduring mission of this school."

Over the years the school has grown to become the top school for communications in the country, and one of the most prestigious institutions for communications internationally. The current dean of the Annenberg School for Communication at the University of Pennsylvania is Michael X. Delli Carpini.

The Annenberg School for Communication is also home to FactCheck
FactCheck
FactCheck.org is a non-partisan, nonprofit website that describes itself as a consumer advocate' for voters that aims to reduce the level of deception and confusion in U.S. politics." It is a project of the Annenberg Public Policy Center of the Annenberg School for Communication at the University...

, an award-winning nonprofit that monitors the factual accuracy of political statements. Factcheck, and the then Dean of the school, Dr. Kathleen Hall Jamieson
Kathleen Hall Jamieson
Kathleen Hall Jamieson is an American Professor of Communication and the director of the Annenberg Public Policy Center at the University of Pennsylvania...

 attracted nationwide attention during the 2004 U.S. presidential election
United States presidential election, 2004
The United States presidential election of 2004 was the United States' 55th quadrennial presidential election. It was held on Tuesday, November 2, 2004. Republican Party candidate and incumbent President George W. Bush defeated Democratic Party candidate John Kerry, the then-junior U.S. Senator...

.

Academics

Originally, The Annenberg School offered only M.A. and Ph.D. degrees. However, in the late 1980s, Annenberg began offering a Bachelor's degree. The undergraduate major in communication consists of 14 courses, 11 in communication and 3 in other departments, selected by students according to their interests. The school also offers many internship, study abroad, and public service opportunities, and encourages interdisciplinary study.

Annenberg's M.A. program was discontinued in the 2000s, so that students who apply to the school's graduate program can only apply for a Ph.D. The Ph.D. program runs for 5 years, during which students are encouraged to do field research and study abroad.

The Annenberg School for Communication houses several centers and projects with branches and partnerships in many different countries in the world:
  • Annenberg Public Policy Center
    Annenberg Public Policy Center
    The Annenberg Public Policy Center is a center for the study of public policy at the Annenberg School for Communication at the University of Pennsylvania. It has offices in Washington, D.C...

  • Adolescent Risk Communication Institute
  • Annenberg Classroom
  • Annenberg Political Fact Check
  • Student Voices
  • National Annenberg Election Survey 2008
  • Leonore Annenberg Scholarship and School Funds
  • Center of Excellence in Cancer Communication Research
  • Center for Global Communication Studies
    Center for Global Communication Studies
    The Center for Global Communication Studies is a research center located within the Annenberg School for Communication at the University of Pennsylvania. CGCS serves as a research hub for students and scholars worldwide studying comparative communication studies, media law, and media policy...

  • Annenberg Children and Media Lab
  • Institute for Public Service

Rankings

The Annenberg School for Communication ranks first in its field. The National Research Council
United States National Research Council
The National Research Council of the USA is the working arm of the United States National Academies, carrying out most of the studies done in their names.The National Academies include:* National Academy of Sciences...

  ranks the school among the top five communication doctoral programs in the nation, while the National Communication Association
National Communication Association
The National Communication Association is the largest national organization to promote communication scholarship and education. A non-profit organization that has over 8,000 educators, practitioners, and students who work and reside in every state and more than 20 countries...

 Doctoral Reputation Study ranked the school's Ph.D. program in the areas of Critical-Cultural Communication, Health Communication, Mass Communication, and Political Communication the best in the country.

Notable Faculty

  • Oscar H. Gandy, Jr. (retired, 2006), Herbert Schiller
    Herbert Schiller
    Herbert Irving Schiller was an American media critic, sociologist, author, and scholar. He earned his PhD in 1960 from New York University....

     professor of Communication studies
    Communication studies
    Communication Studies is an academic field that deals with processes of communication, commonly defined as the sharing of symbols over distances in space and time. Hence, communication studies encompasses a wide range of topics and contexts ranging from face-to-face conversation to speeches to mass...

  • Kathleen Hall Jamieson
    Kathleen Hall Jamieson
    Kathleen Hall Jamieson is an American Professor of Communication and the director of the Annenberg Public Policy Center at the University of Pennsylvania...

    , professor of communication, and Director of the Annenberg Public Policy Center
    Annenberg Public Policy Center
    The Annenberg Public Policy Center is a center for the study of public policy at the Annenberg School for Communication at the University of Pennsylvania. It has offices in Washington, D.C...

  • Elihu Katz
    Elihu Katz
    Elihu Katz is an American and Israeli sociologist.-Biography:Katz has spent most of a lifetime in research on communication, his main focus being the interplay between media, conversation, opinion, and action in the public sphere...

    ,renowned American-Israeli sociologist, and winner of the UNESCO-Canada McLuhan Prize
  • Klaus Krippendorff
    Klaus Krippendorff
    Klaus Krippendorff Frankfurt am Main, is the Gregory Bateson professor for Cybernetics, Language, and Culture at the Annenberg School for Communication, University of Pennsylvania, Philadelphia, USA.- Overview :...

    , professor for cybernetics
    Cybernetics
    Cybernetics is the interdisciplinary study of the structure of regulatory systems. Cybernetics is closely related to information theory, control theory and systems theory, at least in its first-order form...

    , and creator of the Krippendorff's Alpha
    Krippendorff's Alpha
    Krippendorff's alpha coefficient is a statistical measure of the agreement achieved when coding a set of units of analysis in terms of the values of a variable...

     coefficient
  • Monroe Price
    Monroe Price
    Monroe E. Price is Director of the University of Pennsylvania’s Center for Global Communication Studies at the Annenberg School for Communication and Director of the Stanhope Centre for Communications Policy Research in London. Professor Price is the Joseph and Sadie Danciger Professor of Law and...

    , renowned media scholar, and former Dean of the Benjamin N. Cardozo School of Law
    Benjamin N. Cardozo School of Law
    The Benjamin N. Cardozo School of Law is the law school of Yeshiva University, located in the New York City borough of Manhattan. The school is named for Supreme Court Justice Benjamin N. Cardozo. Cardozo's success as a young school has been remarkable, leading some to characterize Cardozo as a...

  • Christopher Yoo
    Christopher Yoo
    Christopher S. Yoo is a professor of Law, Communication, and Computer and Information Science at the University of Pennsylvania Law School, and founding director of the Center for Technology, Innovation, and Competition. He is well known for his work on technology law, media law and copyright, in...

    , professor of Law, Communication and Computer Information Science
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