Apocalypse Ltd was a publishing company formed out of an alliance of Pat Mills

Pat Mills

Pat Mills, nicknamed 'the godfather of British comics', is a comics writer and editor who, along with John Wagner, revitalised British boys comics in the 1970s, and has remained a leading light in British comics ever since....

, John Wagner

John Wagner

John Wagner is a comics writer who was born in Pennsylvania in 1949 and moved to Scotland as a boy. Alongside Pat Mills, Wagner was responsible for revitalising British boys' comics in the 1970s, and has continued to be a leading light in British comics ever since.He is best known for his work on...

, Alan Grant and Kevin O'Neill

Kevin O'Neill (comics)

Kevin O'Neill is an English comic book illustrator best known as the co-creator of Nemesis the Warlock, Marshal Law , and The League of Extraordinary Gentlemen .-Early career:...

 along with Neptune Distribution

Neptune Distribution

Neptune Distribution was a comic distribution company established in Leicester in 1986. It was set up to challenge Titan Distribution's monopoly on the UK comic distribution business....

, who were also involved with Trident Comics

Trident Comics

Trident Comics was a comic book publishing company based in Leicester, UK, specializing in black and white comics created by new British talent...

.

It was meant to provide titles such as Marshal Law a way to avoid dealing with the big companies such as Marvel Comics

Marvel Comics

Marvel Worldwide, Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American company that publishes comic books and related media...

 & DC Comics

DC Comics

DC Comics, Inc. is one of the largest and most successful companies operating in the market for American comic books and related media. It is the publishing unit of DC Entertainment a company of Warner Bros. Entertainment, which itself is owned by Time Warner...

. All of its titles were creator-owned

Creator ownership

Creator ownership is an arrangement in which the creator or creators of a work of fiction retain full ownership of the material, regardless of whether it is self-published or by a corporate publisher. In some fields of publishing, such as fiction writing, creator ownership is a standard arrangement...

, however it quickly fell into financial troubles and its weekly title, Toxic!

Toxic!

Toxic! was a British weekly comic book published by Apocalypse Ltd. A total of 31 issues were published from March 28-October 24, 1991.-History:...

 suffered due to creators not being paid. Another title, Primal, created by Clive Barker

Clive Barker

Clive Barker is an English author, film director and visual artist best known for his work in both fantasy and horror fiction. Barker came to prominence in the mid-1980s with a series of short stories which established him as a leading young horror writer...

 was never published though it did later appear published by Dark Horse

Dark Horse Comics

Dark Horse Comics is the largest independent American comic book and manga publisher.Dark Horse Comics was founded in 1986 by Mike Richardson in Milwaukie, Oregon, with the concept of establishing an ideal atmosphere for creative professionals. Richardson started out by opening his first comic book...

, who also picked up several of Toxic!

Toxic!

Toxic! was a British weekly comic book published by Apocalypse Ltd. A total of 31 issues were published from March 28-October 24, 1991.-History:...

's other titles.

The company ended in acrimony in 1992 with many involved never working in comics again.