Apollo Hospitals India
Encyclopedia
Apollo Hospitals India is a hospital chain based in Chennai
, India
. It was founded by Dr. Prathap C. Reddy
in 1983. With over 8500 beds across 53 hospitals within and outside India
, the Apollo Hospitals Group is one of the largest healthcare groups in Asia
.
Apollo group owns and manages 41 hospitals in and around India
and has a total capacity of 7000 beds. Apollo Hospitals was founded by Dr. Prathap C. Reddy
in 1979 and is the first group of hospitals that pioneered the concept of corporate healthcare delivery in India
.
Referred to as the 'Architect of Healthcare in India', the Apollo hospitals with the help of latest technology and exceptionally committed medical practitioners provide outstanding healthcare facilities at substantially low cost.
Several of the group's hospitals have been among the first in India to receive a form of international healthcare accreditation
, in their case by the American-based Joint Commission International (JCI). The Hyderabad hospital was the first in the world, outside the US, to receive JCI's Disease- or Condition-Specific Care (DCSC) Certification in addition to general accreditation when it received this for its Acute Stroke
treatment in 2006.
The group has developed services in telemedicine
, after starting a pilot project in 2000 in Dr Pratap C. Reddy's own home village. It is now the largest telemedicine provider in India with 71 centres.
Apollo Pharmacies : It is the largest retail pharmacy chain in India
with over 1000 round-the-clock retail outlets in India. Apollo Pharmacies is moving towards offering e-prescription based services to the end user and the doctor.
Apollo Health & Lifestyle Limited : Apollo Health & Lifestyle Limited (AHLL) is engaged in establishing a network of clinics in India
and neighbouring countries. It intends to address the day-to-day health needs of common people by providing a range of superior quality healthcare services at affordable prices.
MedVarsity Online Limited (MOL): MedVarsity Online Limited is promoted by Apollo Hospitals and NIIT
Ltd. MedVarsity has developed over 1500 hours of medical content that is accessible to the medical community anytime and anywhere.
Apollo Telemedicine Enterprises Limited (ATEL) : Apollo Telemedicine Enterprises Limited has developed the 'Apollo Telemedicine Network' that allows the participant sites to collaborate with institutions in the country and abroad and provides their clientele access to better healthcare in areas not adequately served by the medical community.
Family Health Plan Limited (FHP) : The company deals in the healthcare insurance sector and is the largest Third Party Administrator (TPA) in Asia.
Equipment World : Equipment World sources and selects high-end medical equipment, catalogues and provides expert advice and services on technology, techno-commercial issues.
Keimed.com Limited : Keimed.com Limited is a unified national pharmaceutical procurement and supply chain management company for a wide range of medical goods, consumables, drugs, surgical, health and personal care products.
.
duo would offer two courses – PG Certificate in General Management and Executive Diploma in General Management and Healthcare. The classes would be delivered through a video link from XLRI's Jamshedpur campus to the six learning centres of Apollo group, Mr E. Abraham, Director of the management institute, said.
Billion Hearts Beating, a 360-degree national communication campaign of the Apollo Hospitals Group and the Times of India, won the Global Award for Brand Excellence as the Campaign of the Year Award at the recently concluded World Brand Congress 2010 ,at Mumbai
.
The World Brand Congress is an annual showcase event & is an interface for top executives from brands and marketing organisations worldwide.
It is estimated that Indians are nearly four times more susceptible to heart attacks than Caucasians, with 25% of attacks happening to people under the age of 40 - unheard of in other populations.
While the problem has its roots in lack of regular physical activity, poor blood cholesterol levels, poor eating habits and stress, there is one more reason ; a genetic predisposition. Scientific research reveals that Indians are genetically more prone to heart disease, prompting research efforts to identify this mutant gene and neutralize it.
Current research has identified 7 risk factors. These 7 together also present the solution, for if these risk factors are addressed, heart disease can be significantly reduced.
Communication, it was felt, was the key to addressing these risk factors and increasing general awareness about how heart disease could be countered.
Accordingly, Apollo Hospitals Group took the lead in launching a 360-degree campaign, articulated as 'Billion Hearts Beating' , in partnership with The Times of India
, in April 2010. The creative output included press and electronic media and on-ground activation.
The campaign achieved the critical mass in terms of engaging people to visit the website to take a pledge for a healthy heart. Contemporary messaging, easy-on-the-eye visuals and simplicity were the defining points in making the campaign effective and memorable.
Chennai
Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. It was founded by Dr. Prathap C. Reddy
Prathap C. Reddy
Dr Prathap C Reddy ,M.D, MBBS, FCCP, FICA, FRCS is a cardiologist and entrepreneur who founded the first corporate chain of hospitals in India – the Apollo Hospitals Group....
in 1983. With over 8500 beds across 53 hospitals within and outside India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, the Apollo Hospitals Group is one of the largest healthcare groups in Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
.
Apollo group owns and manages 41 hospitals in and around India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
and has a total capacity of 7000 beds. Apollo Hospitals was founded by Dr. Prathap C. Reddy
Prathap C. Reddy
Dr Prathap C Reddy ,M.D, MBBS, FCCP, FICA, FRCS is a cardiologist and entrepreneur who founded the first corporate chain of hospitals in India – the Apollo Hospitals Group....
in 1979 and is the first group of hospitals that pioneered the concept of corporate healthcare delivery in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
.
Referred to as the 'Architect of Healthcare in India', the Apollo hospitals with the help of latest technology and exceptionally committed medical practitioners provide outstanding healthcare facilities at substantially low cost.
Several of the group's hospitals have been among the first in India to receive a form of international healthcare accreditation
International healthcare accreditation
Due to the near-universal desire for quality healthcare, there is a growing interest in international healthcare accreditation. Providing healthcare, especially of an adequate standard, is a complex and challenging process...
, in their case by the American-based Joint Commission International (JCI). The Hyderabad hospital was the first in the world, outside the US, to receive JCI's Disease- or Condition-Specific Care (DCSC) Certification in addition to general accreditation when it received this for its Acute Stroke
Stroke
A stroke, previously known medically as a cerebrovascular accident , is the rapidly developing loss of brain function due to disturbance in the blood supply to the brain. This can be due to ischemia caused by blockage , or a hemorrhage...
treatment in 2006.
The group has developed services in telemedicine
Telemedicine
Telemedicine is the use of telecommunication and information technologies in order to provide clinical health care at a distance. It helps eliminate distance barriers and can improve access to medical services that would often not be consistently available in distant rural communities...
, after starting a pilot project in 2000 in Dr Pratap C. Reddy's own home village. It is now the largest telemedicine provider in India with 71 centres.
Group Companies of Apollo Hospitals
Apollo Health Street Limited : It is a global healthcare services company that offers business process outsourcing and IT solutions and services to a global clientele.IT division of Apollo is based on Java .dotnet & SQL Language development.Apollo Pharmacies : It is the largest retail pharmacy chain in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
with over 1000 round-the-clock retail outlets in India. Apollo Pharmacies is moving towards offering e-prescription based services to the end user and the doctor.
Apollo Health & Lifestyle Limited : Apollo Health & Lifestyle Limited (AHLL) is engaged in establishing a network of clinics in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
and neighbouring countries. It intends to address the day-to-day health needs of common people by providing a range of superior quality healthcare services at affordable prices.
MedVarsity Online Limited (MOL): MedVarsity Online Limited is promoted by Apollo Hospitals and NIIT
NIIT
NIIT Limited is a global computer education company. The company is listed on the National Stock Exchange and Bombay Stock Exchange of India. The company provides training for individuals, enterprises, schools and colleges. It has its presence in 40 countries worldwide.In 2004 , NIIT was...
Ltd. MedVarsity has developed over 1500 hours of medical content that is accessible to the medical community anytime and anywhere.
Apollo Telemedicine Enterprises Limited (ATEL) : Apollo Telemedicine Enterprises Limited has developed the 'Apollo Telemedicine Network' that allows the participant sites to collaborate with institutions in the country and abroad and provides their clientele access to better healthcare in areas not adequately served by the medical community.
Family Health Plan Limited (FHP) : The company deals in the healthcare insurance sector and is the largest Third Party Administrator (TPA) in Asia.
Equipment World : Equipment World sources and selects high-end medical equipment, catalogues and provides expert advice and services on technology, techno-commercial issues.
Keimed.com Limited : Keimed.com Limited is a unified national pharmaceutical procurement and supply chain management company for a wide range of medical goods, consumables, drugs, surgical, health and personal care products.
Airport project
The group was in talks with an international group to set up a super specialty hospital at an international airport. There were reports that the hospital major was in talks with GMR group to set up a hospital at the airport. It had already set up a medical centre at the Rajiv Gandhi International Airport in New DelhiNew Delhi
New Delhi is the capital city of India. It serves as the centre of the Government of India and the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi. It is one of the nine districts of Delhi Union Territory. The total area of the city is...
.
Tie-up with XLRI
Taken up as part of Apollo 's Talent Management Programme, the Apollo-XLRIXLRI
The XLRI School of Business and Human Resources, Jamshedpur is a graduate business school in Jamshedpur, India. Established in 1949, XLRI is arguably the oldest business school in India and is regarded as consistently among the top 5 business schools of the country...
duo would offer two courses – PG Certificate in General Management and Executive Diploma in General Management and Healthcare. The classes would be delivered through a video link from XLRI's Jamshedpur campus to the six learning centres of Apollo group, Mr E. Abraham, Director of the management institute, said.
Honours
The Apollo Hospital was honoured by having a stamp created in their name on 2 November 2009Billion Hearts Beating, a 360-degree national communication campaign of the Apollo Hospitals Group and the Times of India, won the Global Award for Brand Excellence as the Campaign of the Year Award at the recently concluded World Brand Congress 2010 ,at Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
.
The World Brand Congress is an annual showcase event & is an interface for top executives from brands and marketing organisations worldwide.
About Billion Hearts Beating
Studies over the last 60 years show an alarmingly high rate of coronary heart disease and premature heart disease among Indians.It is estimated that Indians are nearly four times more susceptible to heart attacks than Caucasians, with 25% of attacks happening to people under the age of 40 - unheard of in other populations.
While the problem has its roots in lack of regular physical activity, poor blood cholesterol levels, poor eating habits and stress, there is one more reason ; a genetic predisposition. Scientific research reveals that Indians are genetically more prone to heart disease, prompting research efforts to identify this mutant gene and neutralize it.
Current research has identified 7 risk factors. These 7 together also present the solution, for if these risk factors are addressed, heart disease can be significantly reduced.
Communication, it was felt, was the key to addressing these risk factors and increasing general awareness about how heart disease could be countered.
Accordingly, Apollo Hospitals Group took the lead in launching a 360-degree campaign, articulated as 'Billion Hearts Beating' , in partnership with The Times of India
The Times of India
The Times of India is an Indian English-language daily newspaper. TOI has the largest circulation among all English-language newspaper in the world, across all formats . It is owned and managed by Bennett, Coleman & Co. Ltd...
, in April 2010. The creative output included press and electronic media and on-ground activation.
The campaign achieved the critical mass in terms of engaging people to visit the website to take a pledge for a healthy heart. Contemporary messaging, easy-on-the-eye visuals and simplicity were the defining points in making the campaign effective and memorable.
See also
- Medical tourismMedical tourismMedical tourism is a term initially coined by travel agencies and the mass media to describe the rapidly-growing practice of travelling across international borders to obtain health care...
- International healthcare accreditationInternational healthcare accreditationDue to the near-universal desire for quality healthcare, there is a growing interest in international healthcare accreditation. Providing healthcare, especially of an adequate standard, is a complex and challenging process...
- Hospital accreditationHospital accreditationHospital accreditation has been defined as “A self-assessment and external peer assessment process used by health care organizations to accurately assess their level of performance in relation to established standards and to implement ways to continuously improve”...
- List of hospitals in India
Further reading
- Rama V. Baru, Privatisation and corporatisation, 2000:paper 489, Seminar Publications, New Delhi, accessed at http://www.india-seminar.com/2000/489/489%20baru.htm November 11, 2006