AppSumo is a daily deals

One deal a day

Deal of the day is a type of ecommerce in which a website offers a single product for sale for a period of 24 to 36 hours...

 website for web applications

Web application

A web application is an application that is accessed over a network such as the Internet or an intranet. The term may also mean a computer software application that is coded in a browser-supported language and reliant on a common web browser to render the application executable.Web applications are...

 and online services open to markets worldwide. Often, the company will offer one web application to potential buyers, but also offers product bundles

Product bundling

Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business , in the cable television industry Product bundling is a marketing strategy that involves offering several products for sale as...

 for multiple applications that can work in conjunction with each other.

Company

AppSumo, which is located in Austin, TX, was founded by Noah Kagan and David Cramer in March 2010. The company is currently self-funded and launched their first deals in June 2010.

Kagan, an early Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 and Mint

Mint.com

Mint.com is a free web-based personal financial management service for the US and Canada created by entrepreneur Aaron Patzer. Mint originally provided account aggregation through a deal with Yodlee, but has since moved to using Intuit for connecting to accounts...

 employee, started the company after seeing there were no product bundle or daily deal sites for the growing web applications category. The core vision was to help solve distribution for startups and eventually all digital goods. Using the daily deals

One deal a day

Deal of the day is a type of ecommerce in which a website offers a single product for sale for a period of 24 to 36 hours...

 business model, the company takes a percentage of each sale, which varies between each offer.

The company strongly advocates the Lean Startup

Lean Startup

"Lean startup" is a term coined by Eric Ries, his method advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional product development practices, such as the Waterfall model...

 methodology. In March 2011, AppSumo offered a Lean Startup Bundle of SaaS

Software as a Service

Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...

 products for the 2011 South by Southwest conference, which aligned with their Lean Startup Challenge. The Challenge included mentoring from startup experts, such as Dave McClure

Dave McClure

Dave McClure is an entrepreneur and prominent angel investor based in the San Francisco Bay Area, who founded and runs the business incubator "500 Startups". He is often described as one of the super angel investors.-Bio:...

 and Eric Ries, along with $100,000 in funding from 500 Startups and Band of Angels

Band of Angels (Investors)

The Band of Angels is the oldest and most active angel investment group in the United States, with more than 120 members who provide counsel and capital to high tech startup companies...

.