Appeal to novelty
Encyclopedia
The appeal to novelty is a fallacy
Fallacy
In logic and rhetoric, a fallacy is usually an incorrect argumentation in reasoning resulting in a misconception or presumption. By accident or design, fallacies may exploit emotional triggers in the listener or interlocutor , or take advantage of social relationships between people...

 in which someone prematurely claims that an idea or proposal is correct or superior, exclusively because it is new and modern. In a controversy between status quo
Status quo
Statu quo, a commonly used form of the original Latin "statu quo" – literally "the state in which" – is a Latin term meaning the current or existing state of affairs. To maintain the status quo is to keep the things the way they presently are...

 and new inventions, an appeal to novelty argument isn't in itself a valid argument. The fallacy may take two forms: overestimating the new and modern, prematurely and without investigation assuming it to be best-case, or underestimating status quo
Status quo
Statu quo, a commonly used form of the original Latin "statu quo" – literally "the state in which" – is a Latin term meaning the current or existing state of affairs. To maintain the status quo is to keep the things the way they presently are...

, prematurely and without investigation assuming it to be worst-case.

Investigation may prove these claims to be true, but it is a fallacy to prematurely conclude this only from the general claim that all novelty is good.

The opposite of an appeal to novelty is an appeal to tradition
Appeal to tradition
Appeal to tradition is a common fallacy in which a thesis is deemed correct on the basis that it correlates with some past or present tradition...

, in which one argues that the "old ways" are always superior to new ideas.

Appeals to novelty are often successful in a modern world where everyone is eager to be on the "cutting edge" of technology. The so-called "Dot-com bust" of the early 2000s could easily be interpreted as a sign of the dangers of naïvely embracing new ideas without first viewing them with a critical eye. Also, advertisers
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 frequently extoll the newness of their products as a reason to buy. Conversely, this is satirised as bleeding edge
Bleeding edge
Bleeding edge technology is technology that is so new that it could have a high risk of being unreliable and may incur greater expense in order to use it...

 technology by skeptics (this may itself be an example of the appeal to tradition
Appeal to tradition
Appeal to tradition is a common fallacy in which a thesis is deemed correct on the basis that it correlates with some past or present tradition...

 fallacy).

The appeal to novelty is based on the reasoning that in general people will tend to try to improve the outputs resulting from their efforts. Thus, for example, a company producing a product might be assumed to know about existing flaws and to be seeking to correct them in a future revision. This line of reasoning is obviously flawed for many reasons, most notably that: it ignores motive (a new product may be released that is functionally identical to previous products but with new packaging); it ignores cyclicality (the fashion industry continually rediscovers old styles and markets them as the next new thing); and it ignores population dynamics (the previous product may have been created by an expert who has since been replaced by a neophyte
Newbie
Newbie or noob is a slang term for a novice or newcomer, or somebody inexperienced in any profession or activity. Contemporary use can particularly refer to a beginner or new user of computers, often concerning Internet activity, such as online gaming or Linux use...

).

Examples

  • "If you want to lose weight, your best bet is to follow the latest diet."
  • "The department will become more profitable because it has been reorganized."
  • "Upgrading all your software to the most recent versions will make your system more reliable."
  • "Things are bad with party A in charge, thus party B will bring an improvement if they're elected."

Appeal to novelty fallacy: Designation pitfalls

In some cases, there may exist one or more unnamed - but still universally acknowledged - correlation
Correlation
In statistics, dependence refers to any statistical relationship between two random variables or two sets of data. Correlation refers to any of a broad class of statistical relationships involving dependence....

s between novelty and positive traits. For example, newer technology has a tendency to be more complex and advanced than older. A correlation may for example exist between newness of a virus definition file
Computer virus
A computer virus is a computer program that can replicate itself and spread from one computer to another. The term "virus" is also commonly but erroneously used to refer to other types of malware, including but not limited to adware and spyware programs that do not have the reproductive ability...

 and the security of a computer, or between the newness of a computer and its speed and performance. In these precise cases, something is more probable to be superior whenever it is new and modern, though not exclusively because they are new and modern. Thus, what may seem like Appeal to novelty isn't a fallacy
Fallacy
In logic and rhetoric, a fallacy is usually an incorrect argumentation in reasoning resulting in a misconception or presumption. By accident or design, fallacies may exploit emotional triggers in the listener or interlocutor , or take advantage of social relationships between people...

 in every case. It is only a fallacy if this correlation is disputed or if no such correlation has been examined.

In aesthetics
Aesthetics
Aesthetics is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty. It is more scientifically defined as the study of sensory or sensori-emotional values, sometimes called judgments of sentiment and taste...

, for example in some arts and musics, novelty - though not all forms of novelty - is used as a criterion for acclaim. This may look like the fallacy, but in some circles there may be an unnamed consensus that people eventually grow tired of what they're used to. In these cases, the aforementioned criterion and justification isn't based exclusively on Appeal to novelty, and thus is no fallacy.
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