The Apple Store is the online store of Apple Inc.. All of Apple's product lines are carried as well as select brands of accessories for its products. It is owned and operated by Apple in Cupertino

Cupertino, California

Cupertino is an affluent suburban city in Santa Clara County, California in the U.S., directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 58,302 at the time of the 2010 census. Forbes...

, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

. Besides the online store-front, items from the store can be ordered by phone.

History

Less than a year after acquiring NeXT

NeXT

Next, Inc. was an American computer company headquartered in Redwood City, California, that developed and manufactured a series of computer workstations intended for the higher education and business markets...

 in the final days of 1996, Apple opened an online store on November 10, 1997, built using NeXT's WebObjects

WebObjects

WebObjects was a Java web application server from Apple Inc., and a web application framework that ran on the server. It was available at no additional cost. Its hallmark features were its object-orientation, database connectivity, and prototyping tools...

 web application technology.

WebObjects enabled Apple to build and deploy its online store within a year. Steve Jobs

Steve Jobs

Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...

 announced that the new online store received over US$

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

12 million in orders in its first month of operation.

On June 15, 2010, Apple released an Apple Store app for iOS. It allows users to buy products, find stores, and make appointments.

Products sold

• Hardware, including: iPhone
  IPhone
  The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
  
  , iPad
  IPad
  The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
  
  , MacBook
  MacBook
  The MacBook was a brand of Macintosh notebook computers built by Apple Inc. First introduced in May 2006, it replaced the iBook and 12-inch PowerBook series of notebooks as a part of the Apple–Intel transition. Positioned as the low end of the MacBook family, the Apple MacBook was aimed at the...
  
  , MacBook Air
  MacBook Air
  The MacBook Air family is a line of Apple ultraportable Macintosh notebook computers.The first-generation MacBook Air was a 13.3"-only model, previously promoted as the World's Thinnest Notebook, introduced at the Macworld Conference & Expo on January 15, 2008. It featured a custom Intel Merom CPU...
  
  , MacBook Pro
  MacBook Pro
  The MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple. It replaced the PowerBook G4 and was the second model, after the iMac, to be announced in the Apple–Intel transition...
  
  , Mac Pro
  Mac Pro
  The Mac Pro is a workstation computer manufactured by Apple Inc. The machines are based on Xeon microprocessors, but are similar to the Power Mac G5 they replaced in terms of outward appearance and expansion capabilities...
  
  , iMac
  IMac
  The iMac is a range of all-in-one Macintosh desktop computers built by Apple. It has been the primary part of Apple's consumer desktop offerings since its introduction in 1998, and has evolved through five distinct forms....
  
  , Mac Mini
  Mac Mini
  The Mac Mini is a small form factor desktop computer manufactured by Apple Inc. Like earlier mini-ITX PC designs, it is uncommonly small for a desktop computer: 7.7 inches square and 1.4 inches tall. It weighs 2.7 pounds...
  
  , iPod
  IPod
  iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...
  
  , Apple Cinema Display
  Apple Cinema Display
  The Apple Cinema Display was a line of flat panel computer monitors introduced in September 1999 by Apple Inc. It was initially sold alongside the older line of Studio Displays, but eventually replaced them. In July 2011, Apple replaced it with the Apple Thunderbolt Display...
  
  s, AirPort
  AirPort
  AirPort and AirPort Extreme are local area wireless networking products from Apple Inc. based on the IEEE 802.11 standard ....
  
   cards and base stations, Xserve
  Xserve
  Xserve was a line of rack unit computers designed by Apple Inc. for use as servers. When the Xserve was introduced in 2002, it was Apple's first designated server hardware design since the Apple Network Server in 1996...
  
  , and Apple accessories such as wireless
  Wireless
  Wireless telecommunications is the transfer of information between two or more points that are not physically connected. Distances can be short, such as a few meters for television remote control, or as far as thousands or even millions of kilometers for deep-space radio communications...
  
   keyboards
  Apple keyboard
  The Apple Keyboard is a keyboard designed by Apple first for the Apple line, then the Macintosh line of computers. It is available in both wired and Bluetooth models.- Layout :...
  
   and mice
  Apple Magic Mouse
  The Magic Mouse is a multi-touch mouse manufactured and sold by Apple, and it was announced and sold for the first time on October 20, 2009. The Magic Mouse is the first consumer mouse to have multi-touch capabilities...
  
  . Computer hardware purchased from the Apple Store online, or over the phone can also be configured-to-order with options that often include faster or larger hard drives and faster processors.
• Apple Software, including: Mac OS X
  Mac OS X
  Mac OS X is a series of Unix-based operating systems and graphical user interfaces developed, marketed, and sold by Apple Inc. Since 2002, has been included with all new Macintosh computer systems...
  
  , iLife
  ILife
  iLife is a suite of software applications developed by Apple for organizing, editing, and publishing photos, movies, and music. The suite comprises five applications: iPhoto, iMovie, iDVD, GarageBand, and iWeb, all of which run on the Mac OS X operating system....
  
   and iWork
  IWork
  iWork is an office suite of desktop applications created by Apple for the Mac OS X and iOS operating systems. The first version of iWork, iWork '05, was released in 2005. The suite originally bundled Keynote, a presentation program which had previously been sold as a standalone application, and...
  
   application bundles, Final Cut Pro
  Final Cut Pro
  Final Cut Pro is a non-linear video editing software developed by Macromedia Inc. and then Apple Inc. The most recent version, Final Cut Pro X, runs on Mac personal computers powered by Mac OS X version 10.6.7 or later and using Intel processors...
  
  , DVD Studio Pro
  DVD Studio Pro
  DVD Studio Pro was a high-end software tool published by Apple Inc. to allow users to create DVD masters to be sent out for replication at production houses. Its tight integration with other Apple applications allows users to take Final Cut Pro and Motion projects and render them into the DVD...
  
  , Shake
  Shake (software)
  Shake is a discontinued image compositing package used in the post-production industry. Shake was widely used in visual effects and digital compositing for film, HD and commercials. Shake exposes its node graph architecture graphically. It enables complex image processing sequences to be designed...
  
  , and other miscellaneous Apple software titles.
• Third Party Software made for Mac OS X, such as design software, productivity software, games, utilities, and pretty much anything new that has been released for Mac OS X.
• Select Third Party Accessories for Apple products, ranging from carrying cases for Apple notebooks and iPod sleeves to speaker
  Loudspeaker
  A loudspeaker is an electroacoustic transducer that produces sound in response to an electrical audio signal input. Non-electrical loudspeakers were developed as accessories to telephone systems, but electronic amplification by vacuum tube made loudspeakers more generally useful...
  
  s, printers, scanner
  Image scanner
  In computing, an image scanner—often abbreviated to just scanner—is a device that optically scans images, printed text, handwriting, or an object, and converts it to a digital image. Common examples found in offices are variations of the desktop scanner where the document is placed on a glass...
  
  s, memory upgrades, and digital camera
  Digital camera
  A digital camera is a camera that takes video or still photographs, or both, digitally by recording images via an electronic image sensor. It is the main device used in the field of digital photography...
  
  s.
• Refurbished Hardware, including lower cost, yet completely up to date (in terms of software), variants of the MacBooks, iMacs, Mac minis, iPods and other products. As of August 2009 to the Present Day, there are/were no refurbished iPhones in the online store.

Also available are Apple Instant Loans, as well as gift certificates to both the Apple Store and the iTunes Store

ITunes Store

The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...

. It offers automatic online discounts to "educational" users who include both faculty

Teacher

A teacher or schoolteacher is a person who provides education for pupils and students . The role of teacher is often formal and ongoing, carried out at a school or other place of formal education. In many countries, a person who wishes to become a teacher must first obtain specified professional...

 and student

Student

A student is a learner, or someone who attends an educational institution. In some nations, the English term is reserved for those who attend university, while a schoolchild under the age of eighteen is called a pupil in English...

s of higher education

Higher education

Higher, post-secondary, tertiary, or third level education refers to the stage of learning that occurs at universities, academies, colleges, seminaries, and institutes of technology...

, and faculty of K-12 schools in addition to discounts for business

Business

A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...

 buyers internationally and United States government employees.

External links

• By country: Australia, Brazil, Canada, Hong Kong, India, Mexico, New Zealand, Poland, UK & Ireland, US
• List of Online Stores