Archer is a slab serif

Slab serif

In typography, a slab serif typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular , or rounded . Slab serif typefaces generally have no bracket...

 style digital typeface designed in 2001 by Hoefler & Frere-Jones

Hoefler & Frere-Jones

Hoefler & Frere-Jones is an influential type foundry in New York City, run by designers Jonathan Hoefler and Tobias Frere-Jones. With both their similarities and their likings it was only a matter of time that both their paths would come across and would have became business partners. Both Hoefler...

 for use in Martha Stewart Living

Martha Stewart Living

Martha Stewart Living is a magazine and a television show featuring entertaining and home decorating guru Martha Stewart. Both the magazine and the television program focus on the domestic arts. Martha Stewart Living began as a quarterly magazine in 1990, published by Time Inc..and is currently...

 magazine. The face is unique for combining the geometric structure of twentieth century European slab-serifs but imbuing the face with a domestic, less strident tone of voice.

The typeface has been used for, among other things, branding for Wells Fargo

Wells Fargo

Wells Fargo & Company is an American multinational diversified financial services company with operations around the world. Wells Fargo is the fourth largest bank in the U.S. by assets and the largest bank by market capitalization. Wells Fargo is the second largest bank in deposits, home...

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