Architype Bayer
Encyclopedia
Architype Bayer is a geometric sans-serif typeface based upon the 1927 experimentation of Herbert Bayer
. Bayer reacted to the Germanic use of capitalization for all nouns by abandoning uppercase. His new case combined characters based on the Carolingian minuscule
with uppercase K rescaled to top-align on the mean line. The Bayer Architype typeface is one of a collection of several revivals of early twentieth century typographic experimentation designed by Freda Sack and David Quay of The Foundry.
Herbert Bayer
Herbert Bayer was an Austrian American graphic designer, painter, photographer, sculptor, art director, environmental & interior designer, and architect, who was widely recognized as the last living member of the Bauhaus and was instrumental in the development of the Atlantic Richfield Company's...
. Bayer reacted to the Germanic use of capitalization for all nouns by abandoning uppercase. His new case combined characters based on the Carolingian minuscule
Carolingian minuscule
Carolingian or Caroline minuscule is a script developed as a writing standard in Europe so that the Roman alphabet could be easily recognized by the literate class from one region to another. It was used in Charlemagne's empire between approximately 800 and 1200...
with uppercase K rescaled to top-align on the mean line. The Bayer Architype typeface is one of a collection of several revivals of early twentieth century typographic experimentation designed by Freda Sack and David Quay of The Foundry.