Arima Arima
Encyclopedia
"Arima Arima" is a Tamil
Tamil language
Tamil is a Dravidian language spoken predominantly by Tamil people of the Indian subcontinent. It has official status in the Indian state of Tamil Nadu and in the Indian union territory of Pondicherry. Tamil is also an official language of Sri Lanka and Singapore...

 song from the 2010
2010 in film
The year 2010 saw many new films released worldwide. 2010 saw a dramatic increase and prominence in the use of 3D-technology in filmmaking and film releases after the success of Avatar in the format, with releases such as Alice in Wonderland, Clash of the Titans, Jackass 3D, all animated films and...

 film Enthiran, directed by S. Shankar
S. Shankar
Shankar is an Indian film director and producer who predominantly works in Tamil cinema. He made his directional debut in Gentleman for which he was awarded the Filmfare Best Director Award...

. The song was composed by A. R. Rahman
A. R. Rahman
Allah Rakha Rahman is an Indian composer, singer-songwriter, record producer, musician, and philanthropist. Described as the world's most prominent and prolific film composer by Time, his works are notable for integrating eastern classical music with electronic music sounds, world music genres and...

 with lyrics written by Vairamuthu
Vairamuthu
Vairamuthu Ramaswamy Thevar is an award-winning Tamil poet and lyricist.Debuting in the film Nizhalgal with the lyrics for the song "Ponmalai Pozhudhu", he has now about 5800 songs to his credit as of January 2009. His partnership with the composers Ilaiyaraaja, and later A. R...

. It features the vocals of Hariharan
Hariharan (singer)
Hariharan , born 3 April 1955) is an Indian playback singer in Hindi, Tamil, Malayalam, Kannada, Marathi, Bhojpuri and Telugu movies, an established ghazal singer, and one of the pioneers of Indian fusion music. His melody is strongly appreciated by the film fraternity...

 and Sadhana Sargam
Sadhana Sargam
Sadhana Sargam is an acclaimed Indian playback singer. She is a recipient of the prestigious National Film Award and Filmfare Awards.Sargam has sung in many Indian languages for films, television serials and music albums. She is well known for her 90s Hindi songs and recent South Indian songs. She...

. The Hindi and Telugu version of the songs were written by Swanand Kirkire
Swanand Kirkire
Swanand Kirkire is an Indian lyricist, playback singer, writer, also a television serial writer, assistant director, dialogue writer, both in television and Hindi films.Kirkire won the National Film Award for Best Lyrics twice...

 and Vanamali
Vanamali
Mani Gopal , popularly known by his pen-name, Vanamali is a world-renowned Telugu lyricist and poet. He is the recipient of the prestigious Filmfare Best Lyricist Award. His works include the musical hit Arey Arey from Happy Days. He holds a Phd in Telugu literature from Madras...

 respectively, with title and vocalists retained. Additional vocals were provided by Benny Dayal
Benny Dayal
Benny Dayal is an Indian singer. He is a member of the band S5 launched by the channel SS Music. Originally from Kerala, he has worked as a playback singer with many noted composers to produce successful soundtracks.-Biography:Benny Dayal's parents hail from Kollam district, Kerala...

 and Naresh Iyer
Naresh Iyer
Naresh Iyer is a playback singer from Chennai, India. Naresh Iyer has rendered film songs in several Indian languages and has several chart hits to his credit. His rendition of "Roobaroo" from the movie Rang De Basanti composed by A. R. Rahman topped the music charts for many weeks in 2006 and won...

. The track begins with and uses trumpet
Trumpet
The trumpet is the musical instrument with the highest register in the brass family. Trumpets are among the oldest musical instruments, dating back to at least 1500 BCE. They are played by blowing air through closed lips, producing a "buzzing" sound which starts a standing wave vibration in the air...

 in its background, which emphasises the majesty of the character played by Rajinikanth.

The track was aired on Suryan FM
Suryan FM
Suryan FM 93.5Sun Network owns two Radio brands: Suryan FM in Tamil Nadu and for other territories Red FM.The top slot is a result of a carefully planned thoroughly enjoyable, round-the-clock, wholesome entertainment-oriented package and there is a substantial localization of content to retain the...

 on 30 July, a day before the official release. The song was officially released as part of the soundtrack album of the film on 31 July 2010.

The song was set in Ramoji Rao Film City, Hyderabad and was choreographed by Prabhu Deva. It was picturised on Rajinikanth and Aishwarya Rai
Aishwarya Rai
Aishwarya Rai Bachchan is an Indian film actress. She worked as a model before starting her acting career, and ultimately won the Miss World pageant in 1994...

 dancing with a group of hundred robots (all of them played by Rajini in a robotic palace. According to the director S. Shankar
S. Shankar
Shankar is an Indian film director and producer who predominantly works in Tamil cinema. He made his directional debut in Gentleman for which he was awarded the Filmfare Best Director Award...

, art director Sabu Cyril
Sabu Cyril
Sabu Cyril is an Indian film art director. He has won National Film Award for Best Art Direction four times and Filmfare Best Art Direction Award twice. His latest work Enthiran, in which he also played an important role, has won him international recognitions.-Early life and education:Sabu Cyril...

 and cinematographer R. Rathnavelu
R. Rathnavelu
Randy Rathnavelu is an Indian cinematographer who has worked in Tamil, Telugu, and Kannada films including Thirumalai , Vaaranam Aayiram, and Enthiran....

, picturising this song was the most challenging part of the whole film. The song also features two robotic lions, the creation of which is a professional secret according to Sabu Cyril. In an interview, Ratnavelu said, "This film has been a big challenge right from the start till the patchwork. But the most challenging part for me was shooting the climax song, Arima Arima, which will be the USP of the film. The song was shot in a set in Hyderabad in 2008. I had to perceive in 2008 what would be in vogue now. So, that was a real challenge and that has come out really well."

The song received favorable critical response and was a chart topper for several weeks. The Hindi version of the song also maintained to peek at #1 position.
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