Armada is a manufacturer of skis, poles, technical outerwear and skiing-related softgoods, based in Costa Mesa, California with a European office in Zurich, Switzerland. The company's products are sold in over forty countries worldwide through wholly owned subsidiaries and distributors.

Company

Armada bills itself as skiing's first rider-owned, rider-operated manufacturer, and its team of high-profile, sponsored pros are central to the brand image and the product design process. Armada is known to the general public largely due to its association with multiple-time Winter X Games champion Tanner Hall

Tanner Hall

Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell...

, who is a founding team rider. In addition, Armada is credited with helping to shift mainstream perception of skiing in a younger, more dynamic direction through its unusual graphics and savvy marketing.

History

Conceived in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O'Connell, Armada was founded with a team of owner-riders that consisted of Tanner Hall

Tanner Hall

Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell...

, JP Auclair

JP Auclair

JP Auclair is a Canadian freestyle skier. JP was born on 22 August 1977 in Ste. Foy, Quebec. Jp helped Salomon launch the 1080 ski in 1998 and in 2002, along with fellow freeskier Tanner Hall founded Armada skis, a freestyle only skiing company...

, JF Cusson, Julien Regnier, and Boyd Easley.

Team

Armada's current pro team consists of Tanner Hall

Tanner Hall

Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell...

, Jacob Wester

Jacob Wester

Jacob Wester is a Swedish freeskier.-Skiing:Jacob began Skiing at the age of five, but only appeared onto the freeskiing scene in 2005 when he finished second place at the Jon Olsson Invitational, later that year he won the "Air We Go" in Oslo, Norway...

, JP Auclair

JP Auclair

JP Auclair is a Canadian freestyle skier. JP was born on 22 August 1977 in Ste. Foy, Quebec. Jp helped Salomon launch the 1080 ski in 1998 and in 2002, along with fellow freeskier Tanner Hall founded Armada skis, a freestyle only skiing company...

 and Phil Casabon.

The AM team consists of Mike Hornbeck, Riley Leboe, Torin Yater-Wallace

Torin Yater-Wallace

Torin Yater-Wallace is a freestyle skier from the United States. He won a silver medal at Winter X Games XV in the SuperPipe. Torin is one of the best up and coming free skiers in the world...

 and Gus Kenworthy.