Aroma Café
Encyclopedia
Aroma Café is an Argentine
coffee
chain, founded in London
, England
in 1991 and started in Buenos Aires
, Argentina
in 2000. It has numerous branches in the United Kingdom in places as far afield as Barnsley
and Edinburgh
. McDonald's
owned a small share of the company from 1999 to 2001.
in London, England, by Michael Zur-Szpiro, originally from Switzerland. In June 2000 the company moved to Buenos Aires, Argentina, opening its first location in the Calle Florida.
area. The company plans to open 30 more cafes in Buenos Aires before 2010. It also plans to begin an international expansion, opening up coffee shops in Brazil
, Chile
, Paraguay
, Peru
and Uruguay
.
, cheesecake
, and croissant
s.
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
chain, founded in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
in 1991 and started in Buenos Aires
Buenos Aires
Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...
, Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
in 2000. It has numerous branches in the United Kingdom in places as far afield as Barnsley
Barnsley
Barnsley is a town in South Yorkshire, England. It lies on the River Dearne, north of the city of Sheffield, south of Leeds and west of Doncaster. Barnsley is surrounded by several smaller settlements which together form the Metropolitan Borough of Barnsley, of which Barnsley is the largest and...
and Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...
. McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
owned a small share of the company from 1999 to 2001.
History
Aroma first opened in 1991, in Dean StreetDean Street
Dean Street is a street in Soho, London, England, running between Oxford Street to the north and Shaftesbury Avenue to the south.-Historical figures:The street has a rich history. In 1764 a young Mozart gave a recital at 21 Dean Street...
in London, England, by Michael Zur-Szpiro, originally from Switzerland. In June 2000 the company moved to Buenos Aires, Argentina, opening its first location in the Calle Florida.
Expansion
Aroma has 13 cafes in Buenos Aires and two in the Greater Buenos AiresGreater Buenos Aires
Greater Buenos Aires is the generic denomination to refer to the megalopolis comprising the autonomous city of Buenos Aires and the conurbation around it, over the province of Buenos Aires—namely the adjacent 24 partidos or municipalities—which nonetheless do not constitute a single administrative...
area. The company plans to open 30 more cafes in Buenos Aires before 2010. It also plans to begin an international expansion, opening up coffee shops in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
, Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...
, Paraguay
Paraguay
Paraguay , officially the Republic of Paraguay , is a landlocked country in South America. It is bordered by Argentina to the south and southwest, Brazil to the east and northeast, and Bolivia to the northwest. Paraguay lies on both banks of the Paraguay River, which runs through the center of the...
, Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
and Uruguay
Uruguay
Uruguay ,officially the Oriental Republic of Uruguay,sometimes the Eastern Republic of Uruguay; ) is a country in the southeastern part of South America. It is home to some 3.5 million people, of whom 1.8 million live in the capital Montevideo and its metropolitan area...
.
Menu
The coffee is served in 3 sizes, Taza Expresso, Taza Regular and Taza Mug. A variety of beverages, hot and cold, are also served including Espresso Macchiato, Cafe Americano, Café Mocca, Fraper Cappuccino, Ristretto and so on. Aroma Café also serves a wide variety of sandwiches, including a variety of gourmet pastries such as muffins, browniesChocolate brownie
A chocolate brownie is a flat, baked square or bar introduced in the United States at the end of the nineteenth century and popularized in both the U.S. and Canada during the first half of the twentieth century. The brownie is sliced from a type of dense, rich chocolate cake, which is, in texture,...
, cheesecake
Cheesecake
Cheesecake is a dessert consisting of a topping made of soft, fresh cheese, usually on a crust or base made from biscuit , pastry or sponge cake. They may be baked or unbaked...
, and croissant
Croissant
A croissant is a buttery flaky pastry named for its distinctive crescent shape. It is also sometimes called a crescent, from the French word for "crescent". Croissants are made of a leavened variant of puff pastry...
s.