Arrow is the brandname of a product line of alcoholic beverage

Alcoholic beverage

An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...

s, the most popular of which are flavored liqueur

Liqueur

A liqueur is an alcoholic beverage that has been flavored with fruit, herbs, nuts, spices, flowers, or cream and bottled with added sugar. Liqueurs are typically quite sweet; they are usually not aged for long but may have resting periods during their production to allow flavors to marry.The...

s (ranked 3rd best-selling in America.) Created in the early 20th century, the product line includes flavored schnapps

Schnapps

Schnapps is a type of distilled alcoholic beverage. The English word schnapps is derived from the German Schnaps , which can refer to any strong alcoholic drink but particularly those containing at least 32% ABV...

, sweet and sour "Smakers" and brandies

Brandy

Brandy is a spirit produced by distilling wine. Brandy generally contains 35%–60% alcohol by volume and is typically taken as an after-dinner drink...

, and traditional cordials

Liqueur

A liqueur is an alcoholic beverage that has been flavored with fruit, herbs, nuts, spices, flowers, or cream and bottled with added sugar. Liqueurs are typically quite sweet; they are usually not aged for long but may have resting periods during their production to allow flavors to marry.The...

, liqueurs, and creams

Cream liqueur

A cream liqueur is a liqueur that includes dairy cream among its ingredients. Examples include Baileys Irish Cream and Saint Brendan's, which use Irish whiskey; Heather Cream from Scotland using Scotch whisky; Creme de la Creme Maple Cream from Canada using maple syrup and cream; Cruzan Rum Cream...

. The owner of the brand since 1999 is Luxco

Luxco

Luxco, Inc. is a privately owned producer and marketer of distilled alcoholic beverages and liqueurs. Formerly called the David Sherman Corporation, the Company was renamed in 2006. The company was founded in 1958 in St. Louis, Missouri, by David Sherman Sr. and Paul A. Lux...

, a wine and spirit company based in St. Louis, Missouri

St. Louis, Missouri

St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...

.