Art & Copy is a 2009 documentary film

Documentary film

Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record...

 directed by Doug Pray

Doug Pray

Doug Pray is an American documentary film director, cinematographer, and editor who often explores unique subcultures in his films. His work includes Surfwise a portrait of the nomadic, 11-member Doc Paskowitz family ; Big Rig , a documentary about truck drivers; Infamy , a documentary about...

 about the advertising industry in the U.S. The film follows the careers of people from "advertising's creative revolution of the 1960s", including Hal Riney

Hal Riney

Hal Patrick Riney was an American advertising executive.Founder of Publicis & Hal Riney, Riney was named #30 on the Advertising Age 100 people of the 20th century. He was inducted into the Advertising Hall of Fame in 2001.Riney grew up in Longview, Washington...

, George Lois

George Lois

George Lois is a controversial American art director, designer, and author. Lois is best known for over 92 covers he designed for Esquire Magazine...

, Mary Wells Lawrence

Mary Wells Lawrence

Mary Wells Lawrence is a retired American advertising executive. She was the founding president of Wells Rich Greene, an advertising agency known for its creativity and innovative work, and the first woman CEO of a company listed on the New York Stock Exchange.In the late 1940s, Mary Wells...

, Dan Wieden

Dan Wieden

Dan Wieden is an American advertising executive who co-founded Wieden+Kennedy, and who coined the Nike tagline "Just Do It".He and David Kennedy were listed as number 22 on the Advertising Age 100 ad people of the 20th century...

, and Lee Clow

Lee Clow

Lee Clow is currently the Chairman and Global Director of TBWA\Worldwide, and was formerly its Chief Creative Officer. Advertising Age referred to him as "advertising's art director guru".-Career:...

. The documentary covers advertising campaigns such as "Just Do It

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

", "I Love New York"

I Love New York

I Love New York is both a logo and a song that are the basis of an advertising campaign and have been used since the mid-1970s to promote tourism in New York City, and later to promote New York State as well. The trademarked logo appears in souvenir shops and brochures throughout the state, some...

, "Where's the Beef?

Where's the beef?

"Where's the beef?" is a catchphrase in the United States and Canada. Since it was first used as an advertising slogan, it has become an all-purpose phrase questioning the substance of an idea, event, or product.-History:...

", "I Want My MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

", "Got Milk?

Got Milk?

Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running...

", and "Think Different

Think Different

"Think Different" is an advertising slogan created for Apple Computer in 1997 by the Los Angeles office of advertising agency TBWA\Chiat\Day.It was used in a television commercial, several print advertisements and a number of TV promos for Apple products. Apple's use of the slogan was discontinued...

".

Although reviews were generally favorable, some reviewers chastised the film for presenting an uncritical view of advertising.

External links

• New York Times review (August 21, 2009)
• New York Post review (September 2, 2009)
• The A. V. Club review (August 20, 2009)
• Art & Copy site for Independent Lens
  Independent Lens
  Airing weekly on PBS through ITVS, the Emmy Award-winning series Independent Lens introduces new drama and documentary films made by independent filmmakers. Past seasons of Independent Lens have been presented by hosts Angela Bassett, Don Cheadle, Susan Sarandon, Edie Falco, Terrence Howard, Maggie...
  
   on PBS
  Public Broadcasting Service
  The Public Broadcasting Service is an American non-profit public broadcasting television network with 354 member TV stations in the United States which hold collective ownership. Its headquarters is in Arlington, Virginia....
  
  ]