Article spinning
Encyclopedia
Article spinning is a search engine optimization
technique by which blog or website owners post a unique version of relevant content on their sites. It works by rewriting existing articles, or parts of articles, and replacing elements to provide a slightly different perspective on the topic. Many article marketers believe that article spinning helps avoid the feared penalties in the Search Engine Results pages (SERP) for using duplicate content. If the original articles are plagiarized from other websites or if the original article was used without the copyright owner's permission, such copyright
infringements may result in the writer facing a legal challenge, while writers producing multiple versions of their own original writing need not worry about such things.
Website owners may pay writers to perform spinning manually, rewriting all or parts of articles. Writers also spin their own articles, manually or automatically, allowing them to sell the same articles with slight variations to a number of clients or to use the article for multiple purposes, for example as content and also for article marketing
. There are a number of software applications which will automatically replace words or phrases in articles. Automatic rewriting can change the meaning of a sentence through the use of words with similar but subtly different meaning to the original. For example, the word "picture" could be replaced by the word "image" or "photo". Thousands of word-for-word combinations are stored in either a text file or database thesaurus to draw from. This ensures that a large percentage of words are different from the original article.
Article spinning requires "spintax". Spintax (or spin syntax) is the list of text, sentences, or synonyms that are embedded into an article. The spinning software then substitutes your synonym choices into the article to create new, unique variations of the base article.
Contrary to popular opinion, Google until 2010 did not penalize web sites that have duplicated content on them, but the advances in filtering techniques mean that duplicate content will rarely feature well in SERPS.
. In 2010 and 2011, changes to Google's search algorithm targeting content farm
s aim to penalize sites containing significant duplicate content.
The duplication of web content may also break copyright law in many countries. See, for example, the United States Online Copyright Infringement Liability Limitation Act
(OCILLA) and the Digital Millennium Copyright Act
.
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
technique by which blog or website owners post a unique version of relevant content on their sites. It works by rewriting existing articles, or parts of articles, and replacing elements to provide a slightly different perspective on the topic. Many article marketers believe that article spinning helps avoid the feared penalties in the Search Engine Results pages (SERP) for using duplicate content. If the original articles are plagiarized from other websites or if the original article was used without the copyright owner's permission, such copyright
Copyright
Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time...
infringements may result in the writer facing a legal challenge, while writers producing multiple versions of their own original writing need not worry about such things.
Website owners may pay writers to perform spinning manually, rewriting all or parts of articles. Writers also spin their own articles, manually or automatically, allowing them to sell the same articles with slight variations to a number of clients or to use the article for multiple purposes, for example as content and also for article marketing
Article marketing
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article has a bio box and byline that include references and contact information for...
. There are a number of software applications which will automatically replace words or phrases in articles. Automatic rewriting can change the meaning of a sentence through the use of words with similar but subtly different meaning to the original. For example, the word "picture" could be replaced by the word "image" or "photo". Thousands of word-for-word combinations are stored in either a text file or database thesaurus to draw from. This ensures that a large percentage of words are different from the original article.
Article spinning requires "spintax". Spintax (or spin syntax) is the list of text, sentences, or synonyms that are embedded into an article. The spinning software then substitutes your synonym choices into the article to create new, unique variations of the base article.
Contrary to popular opinion, Google until 2010 did not penalize web sites that have duplicated content on them, but the advances in filtering techniques mean that duplicate content will rarely feature well in SERPS.
. In 2010 and 2011, changes to Google's search algorithm targeting content farm
Content farm
In the context of the World Wide Web, the term content farm is used to describe a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines...
s aim to penalize sites containing significant duplicate content.
The duplication of web content may also break copyright law in many countries. See, for example, the United States Online Copyright Infringement Liability Limitation Act
Online Copyright Infringement Liability Limitation Act
The Online Copyright Infringement Liability Limitation Act is United States federal law that creates a conditional safe harbor for online service providers and other Internet intermediaries by shielding them for their own acts of direct copyright infringement as well as...
(OCILLA) and the Digital Millennium Copyright Act
Digital Millennium Copyright Act
The Digital Millennium Copyright Act is a United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization . It criminalizes production and dissemination of technology, devices, or services intended to circumvent measures that control access to...
.